Patient Marketing Director

Responsibilities

• Lead all Patient strategy and related promotional planning, execution, and measurement for the PADCEV brand.
• Refine launch materials per final label for an indication expansion approval this summer.
• Lead Omnichannel Patient Engagement strategy and execution to drive product activation, including digital and social patient awareness.
• Lead Media agency to define the Patient strategy and tactical execution.
• Build CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation.
• Identify opportunities for Field Force tactics to improve patient education, experience, and address AE management questions or concerns.
• Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives.
• Accountable for Consumer agency budget to ensure projects are completed on time and within scope.
• Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Communications, MLR, Market Research, Analytics.
• Collaborate with all relevant Astellas counterparts to ensure alignment of strategy, budget, and execution plans.

• BA/BS degree required + 8+ years work experience or MBA + 7+ years of work experience.
• Agency or vendor management experience, including budget management, required.
• Track record of innovation, leadership, and significant contribution to the growth of brands.
• Demonstrated ability analyze market research, customer needs, extract key insights, and translate these into meaningful strategies and in market results.
• Demonstrated ability to translate strategies into impactful execution of tactics, and measure KPIs.
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
• Agile mindset:
  Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines.

• budget management
• market research analysis
• KPI measurement
• patient engagement strategy
• promotional planning
• tactical execution
• CRM program development
• digital marketing
• social media strategy
• brand growth strategies

• leadership
• innovation
• collaboration
• project management
• analytical thinking
• communication
• strategic thinking
• agility
• problem-solving
• time management

• BA/BS degree
• MBA