Forms Operations Team Lead

• Lead enterprise marketing forms strategy, governance, and operations.
• Define and maintain standards, best practices, and processes for marketing forms and marketable contacts.
• Partner with business units, demand generation, CRM, and analytics teams to support lead generation objectives.
• Establish and manage the enterprise forms portfolio, including governance, lifecycle management, and reuse strategies.
• Drive marketable contact growth by creating streamlined, customer-centric form experiences that improve engagement and conversion.
• Serve as the enterprise SME for forms strategy, governance, and contact acquisition.
• Oversee the administration and operational management of enterprise marketing forms.
• Monitor form performance, data quality, compliance, and operational efficiency.
• Lead resolution of form, data capture, integration, and process issues.
• Collaborate with CRM and marketing automation teams to ensure seamless data flow and customer experiences.
• Identify opportunities to improve conversion rates, usability, and operational efficiency.
• Develop reporting and insights to measure form effectiveness and business impact.
• Evaluate and recommend process improvements, automation, and new technologies.
• Provide strategic guidance on forms, lead capture, and marketable contact best practices.
• Drive continuous improvement across form operations, governance, and performance.

• Bachelor’s degree in Business, Marketing, Marketing Technology, Communications, or related field.
• Experience in marketing operations, forms management, lead generation, CRM, or marketing automation.
• Working knowledge of Salesforce Marketing Cloud (SFMC) and marketing automation capabilities to support contact acquisition, customer journeys, and enterprise marketing initiatives.
• Strong understanding of marketable contact acquisition, data governance, consent management, and customer data quality.
• Experience managing enterprise-scale marketing forms and lead capture processes across multiple business units or regions.
• Knowledge of CRM, marketing automation, customer data, and lead management platforms.
• Experience optimizing customer-facing digital experiences, conversion paths, and form performance.
• Strong analytical, problem-solving, troubleshooting, and decision-making skills.
• Excellent verbal, written, and stakeholder management skills.
• Proven ability to develop and implement scalable processes, standards, and governance frameworks.
• Experience driving operational excellence, process improvement, and automation initiatives.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Strong project management and organizational skills.
• B2B and/or B2C marketing experience within large, complex organizations.
• Experience building and maintaining process documentation, standards, and internal communications.
• Active learner with a passion for emerging technologies, customer experience, and continuous improvement.
• Exceptional customer service and cross-functional collaboration skills.

Demonstrates expertise in enterprise marketing forms strategy, governance, and operations, with a strong focus on lead generation, data quality, and customer-centric experiences. Proven ability to optimize processes, drive operational excellence, and collaborate across teams to enhance marketing effectiveness.

• Marketing Operations
• Forms Management
• Salesforce Marketing Cloud (SFMC)
• Lead Generation
• Data Governance

• Lead Capture Processes
• Customer Data Quality
• Conversion Rate Optimization
• Process Improvement
• Marketing Automation

• Analytical Skills
• Problem-Solving
• Stakeholder Management
• Project Management
• Cross-Functional Collaboration

• B2B Marketing
• B2C Marketing
• Customer Experience
• Operational Efficiency
• Governance Frameworks

• CRM Platforms
• Marketing Automation Tools
• Data Quality Tools
• Reporting Tools