Senior Manager, VPM

• Provide senior oversight for planning, activation, and optimization across Linear/CTV, OLV/You Tube, Audio, and Programmatic Display/Native
• Ensure executional excellence, including QA, UTG/SOT, pacing, and budget management
• Drive process and automation improvements
• Lead test-and-learn agendas and performance readouts that turn data into actionable decisions
• Maintain strategic relationships with platform and media partners
• Own senior client relationships and overall VPM performance for complex, high-impact accounts
• Lead strategy, planning, and readouts across Video, Audio, and Display/Programmatic
• Tie media recommendations to EMR and enterprise outcomes
• Influence executive client stakeholders to evolve media, measurement, and operating models
• Set integrated VPM roadmaps aligned with cross-channel partners
• Serve as a VPM subject-matter expert in cross-functional initiatives
• Codify and scale VPM best practices, playbooks, and training
• Manage and develop multi-level teams and people leaders
• Establish operating rhythms for a high-performing, inclusive team
• Foster accountability, coaching, and engagement
• Partner with leadership on staffing, individual pathing, and performance management
• Contribute to account growth, new business efforts, and scaling enterprise media planning and optimization

• 8+ years of experience directly responsible for enterprise-level Video/Audio/Programmatic media programs
• 4+ years of people management experience
• Experience managing direct reports and leading teams through change
• Experience coaching managers and/or senior individual contributors
• Proven track record driving performance outcomes through VPM channels, including incremental revenue, profitability, EMR lift, brand, and full-funnel outcomes
• Proven track record leading integrated planning and activation across multiple channels or brands
• Deep experience with performance-based, direct response, and full-funnel media programs
• Deep experience with major buying and measurement platforms, including The Trade Desk, DV360, Google Ads/You Tube, Double Verify, MOAT, IAS, Nielsen, SQAD, Kantar, and Strata
• Ability to translate complex data into clear narratives for senior stakeholders
• Exceptional communication and client relationship skills
• Comfort navigating ambiguity, difficult conversations, and executive-level discussions
• Strong conceptual and analytical problem-solving skills
• Preferred: performance marketing experience for large-scale brands
• Preferred: experience spanning traditional Linear TV/Radio and digital video/audio planning and activation
• Preferred: prior leadership role at a digital agency, holding company, or client-side digital team
• Preferred: experience with new offering development, service productization, or BD/pitch efforts

Demonstrates expertise in Video, Audio, and Programmatic media planning and optimization, with a strong focus on driving performance outcomes and managing high-impact client relationships. Proven ability to lead teams, influence stakeholders, and translate complex data into actionable strategies.

• Enterprise-Level Media Programs
• Performance-Based Media Planning
• Team Leadership and Development
• Client Relationship Management
• Data-Driven Decision Making

• Video Media Planning
• Audio Media Planning
• Programmatic Media Activation
• Performance Marketing
• Data Analysis
• Budget Management
• Integrated Planning
• Test-and-Learn Agendas
• Optimization Strategies
• Cross-Channel Media Strategies

• Exceptional Communication
• Analytical Problem-Solving
• Coaching and Mentoring
• Navigating Ambiguity
• Stakeholder Influence

• VPM
• Full-Funnel Outcomes
• Direct Response
• Media Measurement
• Account Growth
• Service Productization
• Digital Agency Experience
• Traditional Media Planning
• New Offering Development
• High-Impact Accounts

• The Trade Desk
• DV360
• Google Ads/You Tube
• Double Verify
• MOAT
• IAS
• Nielsen
• SQAD
• Kantar
• Strata