Senior Marketing Manager

Location: United States — Illinois, Michigan, South Carolina, Texas, or Florida

Marketing Manager – Strategic & Cross-Functional Marketing Leadership

Location: United States — Illinois, Michigan, South Carolina, Texas, or Florida

Work Arrangement: Hybrid in Illinois;
Remote in Michigan, South Carolina, Texas, and Florida

Compensation: $75,000–$85,000 per year + commission

Travel: Periodic travel within the United States required

Company: Confidential

We are a fast-growing specialty products manufacturer with a global distribution network spanning multiple continents. We develop and market technically differentiated, science-led products across both B2B and B2C channels
, working with distributors, retail partners, and direct commercial customers worldwide.

Headquartered in the United States with an international team, we are entering an exciting phase of commercial growth and investing in a stronger, more strategic marketing function.

We are a fast-moving, innovative, collaborative organization with a flat structure and significant autonomy. This is an opportunity to shape marketing strategy, build focused growth initiatives, and have a meaningful commercial impact rather than simply execute an existing playbook.

This is a confidential search. Company details will be shared with shortlisted candidates as the process progresses.

We are seeking a commercially minded Marketing Manager who can translate company strategy into focused, actionable marketing plans.

This is a strategic and hands-on role spanning market positioning, vertical strategy, product marketing, digital marketing, brand, content, SEO, events, channel strategy, sales enablement, and marketing analytics
.

The successful candidate will understand that different markets and customer groups require different positioning, messaging, channel strategies, and measures of success. You will be expected to challenge assumptions, identify weaknesses, make clear recommendations, and ensure execution remains aligned with commercial objectives.

This is a team-leading role from day one
, with marketing budget ownership and the ability to bring in additional support, including internal hires, contractors, agencies, creators, and external partners as the function grows.

• Develop and maintain an actionable marketing strategy aligned with company and commercial objectives.
• Work directly with leadership to translate strategic decisions into priorities, campaigns, budgets, and timelines.
• Analyze competitors, market trends, positioning, strengths, vulnerabilities, and opportunities.
• Own marketing budgeting, forecasting, prioritization, and resource allocation.

• Evaluate individual market verticals, customers, opportunities, and barriers.
• Develop differentiated strategies across products, markets, verticals, and customer segments.
• Define target audiences, value propositions, positioning, messaging, content, channel mix, and commercial objectives.
• Identify new market opportunities and recommend where marketing resources should increase, decrease, or be redirected.

• Identify high-potential products and develop focused campaigns to accelerate growth.
• Work closely with sales to identify suitable channels and develop channel-entry strategies.
• Create channel-specific positioning, messaging, campaigns, and sales enablement materials.
• Plan and coordinate product launches, including proposition, messaging, launch schedules, content, sales support, and post-launch reviews.

• Maintain strong alignment with sales, leadership, product, and operations.
• Translate sales feedback, customer objections, and market intelligence into actionable marketing initiatives.
• Support lead generation and establish clear processes around lead ownership, quality, follow-up, and conversion.
• Build effective relationships across US and international teams through regular meetings and planning sessions.

• Manage social media strategy, content calendars, campaigns, and performance.
• Oversee website SEO and website-led…