Senior Brand Manager

Job Details

Job Location:

NJ - Fairfield, NJ 07004 Salary Range: $ - $ Salary

• Lead the growth and long-term success of the Cello® brand through impactful brand and category strategies.
• Own brand P&L performance, balancing growth, profitability, and investment decisions to deliver business objectives.
• Identify growth opportunities through consumer, category, and competitive insights, translating findings into actionable business recommendations.
• Drive innovation and commercialization initiatives that support brand growth and business objectives.
• Develop business forecasts and growth plans in partnership with Sales, Finance, Operations, and Consumer Insights teams.
• Lead the development and execution of annual brand plans and integrated marketing programs that build brand equity and drive results.
• Measure and optimize marketing performance to maximize effectiveness and return on investment.
• Partner with Sales the teams to develop shopper marketing programs that drive category growth and retailer engagement.
• Oversee owned brand channels, delivering engaging content and experiences that strengthen consumer connections.
• Serve as a brand steward, ensuring a consistent and compelling brand experience across all touchpoints.
• Develop compelling sales tools and brand resources that support customer-facing teams and strengthen brand storytelling.
• Represent the brand with customers, retailers, and industry partners to build relationships and advance business goals.
• Contribute to broader marketing initiatives and support key business priorities across the portfolio.

• 5+ years of consumer packaged goods marketing experience with P&L responsibility.
• Bachelor's degree required; MBA preferred.
• Demonstrated success leading innovation, commercialization, and new product launches.
• Track record of leading successful brand growth initiatives, launches, or brand refreshes.
• Experience developing and executing integrated marketing programs across shopper marketing, digital, social, media, and eCommerce channels.
• Hands‑on experience leveraging syndicated data sources such as Circana (IRI), NielsenIQ, and SPINS to analyze performance, identify opportunities, and inform business decisions.
• Experience managing agency and external partner relationships.
• Experience in cheese, dairy, specialty foods, or adjacent consumer categories is a plus.

• Proven ability to translate consumer, category, and market data into actionable business insights.
• Strong financial acumen with experience managing budgets and linking marketing investments to business performance.
• Strategic thinker with strong creative instincts and an appreciation for compelling brand storytelling and design.
• Highly analytical, curious, and proactive problem solver with a results‑oriented mindset.
• Excellent project management skills with the ability to prioritize, manage complexity, and drive results.
• Strong communication and interpersonal skills with the ability to influence and collaborate across functions and organizational levels.
• Self‑motivated team player who can work independently while building strong cross‑functional partnerships.
• Adaptable and agile, with the ability to thrive in a dynamic, fast‑paced environment.
• Proficient in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.

Future state may include supervising a Brand Manager.

Typical office working environment which includes a workstation equipped with a computer and other office supplies necessary for daily tasks. Typically climate‑controlled to provide a comfortable working temperature year‑round. Lighting is usually a mix of natural and artificial sources to ensure sufficient lamination.

This is a full‑time salaried position, and hours of work and days are Monday through Friday. Expectations of 45 hours per week, to be worked during normal business hours.

• 1. Sitting:
  Prolonged periods of sitting at a desk or workstation.
• 2. Typing:
  Frequent use of hands to type on a keyboard and operate a computer mouse.
• 3. Visual…