Communications Lead – Brand Communications

• Establish the strategic direction for communications and provide leadership on key initiatives, content/channels, and team work prioritization
• Develop and execute integrated communications plans and campaigns connecting paid, earned, shared, and owned channels
• Set communications strategy for PNC’s national brand, sponsorship, and entertainment-related storytelling
• Translate business, brand, and sponsorship priorities into compelling narratives for media, customers, employees, and stakeholders
• Elevate PNC’s brand story in mainstream consumer outlets
• Counsel executives and business partners on messaging, media engagement, visibility, and reputation
• Lead proactive media strategy, story development, reporter engagement, interview preparation, issues management, and impact measurement
• Use communications measurement and reputation tracking tools and translate insights into strategic recommendations
• Partner with marketing, communications, internal teams, external agencies, legal, compliance, finance, risk, and other stakeholders
• Identify opportunities related to sponsor ships, brand platforms, market expansion, and cultural moments
• Manage and develop communications talent
• Plan, research, and develop content for complex communications initiatives
• Serve as a trusted communications advisor and ensure strategic alignment, clarity, and accuracy of messaging
• Leverage data-driven insights to influence business decisions
• Oversee coordination and execution of programs and initiatives

• Bachelor's degree
• Typically 8+ years of industry-relevant experience
• Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
• Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning
• Competence in business acumen, copywriting and editing, effective communications, effectiveness measurement, media channel management, organizational communications, planning, and storytelling
• No required certifications
• No required licenses
• No required or preferred language assessments
• Must not require employment visa sponsorship or STEM OPT participation
• Subject to Section 19 of the Federal Deposit Insurance Act and, for registered roles, SAFE Act and/or FINRA requirements

Demonstrates expertise in strategic communication planning, media relations, and brand storytelling, with a strong ability to leverage data-driven insights for business decisions. Proven leadership in managing communications initiatives and developing talent within the team.

• Strategic Communication Planning
• Media Relations
• Brand Storytelling
• Data-Driven Insights
• Communications Measurement

• Branding
• Change Management
• Digital Marketing
• Copywriting
• Editing
• Effectiveness Measurement
• Organizational Communications
• Planning
• Storytelling
• Media Channel Management

• Leadership
• Effective Communications
• Counseling Executives
• Team Management
• Prioritization

• Sponsorship
• Market Expansion
• Cultural Moments
• Strategic Alignment
• Federal Deposit Insurance Act
• SAFE Act
• FINRA Requirements

• Communications Measurement Tools
• Reputation Tracking Tools