Precision Medicine Global Marketing Lead
Listed on 2026-09-30
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at
Are you driven to make a real difference in the lives of patients?We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Purpose and Scope:This position will report directly into the Head, SBM (Strategic Brand Marketing) Precision Medicine, and will work in close partnership with cross-functional partners including Medical & Development (M&D), Companion Diagnostic (CDx) Partners, Global Brand Marketing, Affiliate Marketing, Regulatory, Legal, Market Access and other functions to facilitate successful diagnostic launches.
Responsibilities and Accountabilities:Strategy Lead for Select Biomarkers / Indications
– Develop and lead Precision Medicine Strategy for select biomarker programs (e.g. CLDN
18.2 for Pancreatic Cancer & KRAS) including Commercial CDx partner evaluation, PM strategic plan / iGBP, launch planning, core global materials, KEEs, DTE and coordination with other PM colleagues to ensure implementation and localization in key geographies
– oversee pull through of Precision Medicine launch/commercialization strategy including DTE, market research, ad boards, material development and MLR review
Global PM Above Brand Lead- CDx Partner commercial governance, cross-functional stakeholder management, Precision Medicine Enterprise strategy/metric development, diagnostic testing education (DTE) development process, Pathologist KEE strategy and Global channel strategy for affiliate adoption of Global diagnostic strategy
Key Accountabilities Include:- Lead commercial assessment, recommendations for specific diagnostic opportunities and pull through of commercialization agreement deliverables/timing
- Lead commercial evaluation of companion diagnostics platforms, actively seek new products/technologies, effectively partner and foster key collaboration with appropriate industry, academics, and government partners
- Provide diagnostic leadership, support and expertise to Global and US Precision Medicine counterparts and cross-functional partners
- Develop Precision Medicine strategy and corresponding marketing/operationalization plans to drive implementation for affiliates
- Lead Dx insight generation priorities working closely with Commercial Insights
- Garner and incorporate Commercial Insights into Global Diagnostic strategy
- Define precision medicine KPIs, scorecards and analyze performance of programs and select biomarkers / indications on an ongoing basis
- Support and lead agency relationships, workflow, and related expense budgets to establish the DTE communication pillars, scientific narrative and messaging for select biomarkers / indications
- Develop and manage Global Key External Expert (KEE) steering committee to gain insight and alignment on diagnostic strategy recommendations
- Development, evolution and management of all aspects of the virtual pathology account manager program (vPAM) across tumor/test types to align with Global strategy, including pull through with SBM Precision Medicine leads
- Support US pull through of Global Precision Medicine strategy including DTE localization and market research, ad boards, material development and MLR review
- Lead implementation and evolution of Enterprise Precision Medicine Ecosystem
- Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organizations (HCOs) and Patient Organizations (POs).
- Bachelor's Degree in Biology, Molecular Biology or other scientific discipline
- Prior Diagnostic (CDx) / Medical Device & Pharma marketing experience within Oncology
- Regional Diagnostic launch experience
- Technical understanding of diagnostic technologies
- 7+ years experience in pharmaceutical and/or healthcare industry
- Strategic thinking skills to create a robust business case, analyze commercial and business information and devise strategy.
- Willingness to travel 10-15% of the time
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