Senior Analytics Manager

The Senior Analytics Manager will lead paid media analytics, measurement, and insights across full-funnel marketing programs. This role partners closely with media, analytics, and leadership teams to deliver executive-ready reporting, advanced measurement (
MMM
/
MTA
), and actionable insights that drive marketing performance, ROI, and growth.

• Own paid media analytics, insights, and reporting to support marketing strategy and decision-making
• Develop executive-level, insights-led reports on campaign and channel performance
• Deliver full-funnel paid media insights across awareness, consideration, and conversion
• Lead MMM and MTA measurement, reporting, and optimization efforts
• Build and maintain a robust media measurement and ROI framework
• Drive automated, scalable reporting and dashboard solutions
• Analyze market share, spend, SOV, and media impact to support planning and optimization
• Partner with paid media, analytics, and data teams to align KPIs, tagging, and measurement strategies
• Translate complex data into clear, compelling stories and recommendations
• Mentor and support team members, providing performance feedback and guidance

• Strong working knowledge of MMM and MTA
• Deep experience in paid media analytics (search, social, display, retail media, ecommerce)
• Expertise in executive-level reporting and data storytelling
• Strong understanding of full-funnel marketing and performance marketing
• Excellent communication, presentation, and stakeholder-management skills
• Ability to work independently with a hands-on, problem-solving mindset
• 8+ years of experience in media analytics, insights, or performance marketing

• Bachelor’s degree in Marketing or related field (required)
• Advanced education or certifications (preferred)