Digital Marketing Manager

Who We Are

Osmo is a digital olfaction company, on a mission to give computers a sense of smell to improve health and well-being. Our sense of smell enriches and saves lives and has a deep connection to emotions and memory. Olfactory Intelligence has applications across industries including fragrance, manufacturing, security, medicine, and more. We believe in the power of automation and thoughtfully applied AI/ML to solve problems beyond the reach of human intuition alone.

Osmo is headquartered in New York, NY, with a new facility in New Jersey, and offices in Somerville, MA.

Osmo is seeking a Digital Marketing Manager to own and scale its digital growth engine and digital presence across both B2B and consumer-facing touchpoints. This role requires a rare blend of analytical rigor and creative instinct—someone who can build and optimize performance marketing programs while shaping a differentiated, consumer-grade brand presence across content, social, and owned channels. This person will be directly responsible for driving qualified leads, pipeline growth, and measurable revenue impact.

• Own and optimize lifecycle marketing across email and CRM (Hub Spot), with a focus on conversion and pipeline impact
• Build and scale lead nurturing flows that move prospects efficiently from inbound -> qualified lead -> sales
• Develop segmentation, scoring, and automation strategies grounded in data and performance insights

• Oversee paid acquisition across channels (search, paid social, retargeting)
• Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms
• Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization
• Run structured testing across creative, targeting, and channels to improve CAC and conversion rates

• Own website performance and optimization (Webflow required)
• Build and iterate on landing pages with a strong focus on conversion rate optimization (CRO)
• Continuously analyze user behavior and performance data to improve funnel efficiency

• Oversee Osmo’s social presence across platforms
• Develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience (indie brands, founders, creators)
• Support content creation and distribution across owned channels, including Substack

• Own full-funnel reporting — from traffic -> leads -> qualified pipeline -> closed-won revenue
• Identify opportunities to improve CAC, conversion rates, and pipeline velocity
• Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes

• 8+ years in digital or growth marketing across B2B2C, DTC, or hybrid environments
• Highly data-centric — comfortable digging into performance data, identifying insights, and using them to drive decisions
• Results-obsessed — measures success by impact, not activity
• Strong experience with Hub Spot (or similar CRM) and lifecycle marketing
• Hands-on experience with Webflow and landing page optimization
• Proven ability to manage and hold external agencies accountable to measurable performance improvements
• Deep familiarity with paid media platforms (Meta, Google, etc.)
• Experience building or managing DTC-style social and content strategies
• Strong analytical and problem-solving mindset with a bias toward action
• Comfortable operating in a fast-paced, test-and-learn environment

• Experience writing or managing Substack or newsletter content
• Background in fragrance, beauty, or consumer brands
• Experience marketing to founders, indie brands, or creators

Salary Range: $104k-$130k

For all Full-Time Employees, compensation is just one component of Osmo’s total rewards approach, which is designed to support the well-being, growth, and long-term success of our team members. Depending on the role, this may include base salary or contract-based pay, along with access to health, dental, and vision coverage; a 401(k) retirement savings plan with company match; flexible paid time off and…