Digital Marketing Manager

Digital Marketing Performance Manager Skip to main content
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**** For more information about SHI's use of cookies,  Read the SHI Cookie Policy**#Digital Marketing Performance Manager page is loaded## Digital Marketing Performance Manager Apply locations:
Austin, TX USA:
Somerset, NJ USAtime type:
Full time posted on:
Posted Todayjob requisition :
JR3385#
** About Us
**** Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
**** Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:**
* ** Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.**
* ** Continuous professional growth and leadership opportunities.**
* ** Health, wellness, and financial benefits to offer peace of mind to you and your family.**
* ** World-class facilities and the technology you need to thrive – in our offices or yours.**#
** Job Summary
** The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events. This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue.

The Digital Marketing Performance Manager will operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.
** Role Description
**** Performance Measurement and Reporting
*** Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels, including paid media, email, web, and events.
* Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
* Establish and maintain campaign and channel benchmarks to support consistent measurement, reporting, and performance expectations across teams.
* Partner with internal stakeholders to define measurement requirements and support the development of dashboards, reporting infrastructure, and attribution models, including paid media attribution and KPI reporting.
* Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.
** Optimization and Strategic Insights
*** Own campaign performance accountability by analyzing channel and campaign results, identifying optimization opportunities, and informing investment and resource allocation decisions.
* Identify performance trends, risks, and growth opportunities, feeding insights back into campaign planning, channel strategy, and optimization efforts.
* Support test-and-learn initiatives, including A/B testing and pilot programs, to validate new approaches and improve marketing efficiency and effectiveness.
** Search and Digital Channel Performance
*** Partner with Content, Web, and Demand Generation teams to support SEO and GEO initiatives that improve discoverability and performance across search engines and AI-driven answer platforms.
* Track and report on organic performance, search rankings, website traffic, and conversion impact, while helping teams operationalize insights into execution.
**…