Director, Market Area
Listed on 2026-08-19
-
Management
Area Manager
Career Opportunities:
Director, Market Area - EAST (9202)
At Ford Direct, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.
THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME.
Ford Direct is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Job Summary The Director, Market Area - EAST role is responsible for leading the success of a market area team and the digital marketing success of the dealer and Ford Motor Company regional customers the market area team serves.
The Director, Market Area is responsible for implementing an overall sales, service and support strategy within their defined market area including account planning, goal setting, management, reporting, sales process optimization, escalated customer issue resolution, and market area team coaching and performance management. It is expected that the Director will be actively involved and physically established within the assigned market area to maintain a keen awareness of the market, its opportunities, and challenges.
This role will work closely with internal and external stakeholders to ensure that Ford Direct sales, dealer digital performance, and customer (Ford Motor Company and dealer) satisfaction objectives are aligned, reinforced, prioritized, and achieved.
As the leader of a market area team, this role will actively apply advanced knowledge of Ford Direct’s full product portfolio, the automotive retail customer, digital marketing, market demographics, competitive landscape, and strategic priorities to provide direction and leadership to their field team. This includes developing and maintaining a strategic partnership with Ford Motor Company’s Market Area RDM and Regional Managers.
The Director will also be responsible for supporting and playing an active role in Tier 2 Regional Marketing activities, with Ford Direct and Ford Motor Company team members.
This is a field-based position, and individuals must already reside in the territory. The role requires extensive travel and will manage a team covering the EAST Market Area. The ideal candidate will be based in the northern New Jersey area.
Essential Functions
- Proactively collaborate with Dealer Engagement leadership to maximize revenue growth, account penetration, customer
experience and satisfaction. - Work with Dealer Engagement leadership to define and deploy processes to continuously improve Dealer Engagement team performance.
- Work on special projects to improve the overall effectiveness of the Dealer Engagement team.
- Develop, communicate, monitor, and manage annual and quarterly sales goals for the market area team.
- Properly align team member activities with company, department, and market area objectives.
- Ensure the market area team adheres to sales methodology and processes and is informed of organizational updates.
- Train and coach market area team in product knowledge, customer engagement, consulting techniques, activity tracking, time and territory management, presentation strategies, competition awareness, and proper use and resolution.
- Act as a responsive point of escalation for problem resolution.
- Align objectives and activities with key Ford Motor Company and FMC agency team members in designated market area.
- Provide strategic direction in designated market area and digital marketing consultation and guidance to Ford Motor Company regional team members.
- Review and approve team expenses in accordance with the Travel & Expense policy and recommend…
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