Marketing & Brand Manager

Spyne is revolutionizing automotive retail with Generative AI—and we’re moving at lightning speed. We started with a simple but powerful idea:
Use AI to help dealers sell cars online faster. Today, we’re building the world’s first AI-powered automotive retail ecosystem, transforming how 350K+ dealers market and sell vehicles across the Globe.

Backed by $16M from Vertex Ventures, Accel, and top investors, we’re scaling like crazy:

• 5X revenue growth in 15 months—now gunning for 3-4X more this year
• Launched industry-first AI Image & 360° solutions
• Expanding aggressively in the US & Europe
• Next up? A full GenAI Automotive Retail Suite

We’re looking for a Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne - positioning us as the AI partner of choice for forward-thinking dealers.

Key Responsibilities

• Brand Strategy & Positioning: Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)
• Campaign Development: Lead end-to-end execution of multi-channel brand campaigns showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement.
• Content Leadership: Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more.
• Localized Messaging for Dealers: Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot.
• Partnership & OEM Marketing: Collaborate with OEM partners, dealer networks, and field teams to amplify brand visibility through co-marketing initiatives.
• Market Intelligence: Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning.
• Brand Governance: Ensure consistency across all touchpoints—from sales decks to product UI copy to conference booths.

What Will Make You Successful

• 3–5 years of experience in brand marketing, strategic comms, or product marketing—ideally in automotive tech, SaaS, or AI-first startups
• Must have experience of working with automotive companies in the US market
• Proven track record of building and scaling B2B brands, especially in fragmented and localized markets
• Deep understanding of dealership personas and the psychology of selling into dealer groups
• Experience leading full-funnel marketing campaigns—strategy, creative, messaging, execution
• A knack for storytelling with flawless writing chops and creative judgment
• Ability to work cross-functionally with product, GTM, and design teams
• Comfortable in a fast-moving, ambiguous startup environment where brand is built iteratively
• Deep alignment with Spyne AI’s core values:
  Customer Obsession, Think 10X
  - Not 10%, Extreme Ownership, Relentless Innovation Machine

Nice to Have

• Experience marketing AI/ML solutions or automotive data platforms
• Exposure to , CDK, Reynolds & Reynolds, or dealer CRM tools
• Past participation in automotive conferences like NADA, Digital Dealer, or NIADA
• Familiarity with ad tech, social strategy, or retail media networks targeting dealers

Why Join Spyne?

• Shape the voice of a category-defining AI brand in automotive retail
• A culture built on speed, ownership, and innovation
• Be the first brand hire in the US, with full ownership and visibility
• Competitive compensation + ESOPs + high-impact visibility
• Office in New Jersey with direct access to US leadership and customer-facing teams
• Career acceleration as one of the founding GTM members in the U.S.