Senior Manager, Consumer Operations & Omnichannel

Key Responsibilities

• Serve as day-to-day lead for consumer agency partners (media, digital, CRM, analytics, creative, web), translating strategy into actionable briefs and integrated execution plans.
• Lead weekly agency status meetings; hold partners accountable for executional excellence, timeline adherence, and continuous improvement.
• Manage the consumer marketing operational budget; track spend against plan and provide financial reconciliation reporting.
• Serve as business owner for the Viaskin Peanut consumer digital ecosystem, overseeing governance and ongoing optimization of the patient website and owned channels.
• Own digital content governance across consumer channels (web, email, CRM, portal touchpoints) to ensure timely publication, regulatory compliance, and consistent brand/messaging.
• Partner with agencies to execute/optimize campaigns across search, social, display, and CRM using performance insights.
• Lead promotional review to ensure consumer-facing materials move through PRC/MLR via Veeva Promo Mats on schedule.
• Maintain promotional asset library (version control, expiration tracking, archiving).
• Build/manage the PRC submission calendar; track cycle times and approval rates to improve first-pass rates.
• Own master consumer marketing campaign timeline and coordinate cross-vendor execution.
• Develop dashboards; translate insights into actionable recommendations.
• Establish/monitor A/B testing frameworks across digital touchpoints.
• Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations.
• Model and enforce compliance with FDA promotional guidelines, PhRMA Code, and DBV policies.
• Ensure timely, accurate Veeva/Promo Mats documentation with audit-ready records.

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field.
• 5+ years in pharmaceutical/biotech marketing (omnichannel/digital focus).
• Hands-on experience leading promotional review and managing MLR/PRC submissions in Veeva Promo Mats (or equivalent).
• Demonstrated experience managing external agency partners and multi-vendor campaign timelines in a regulated industry.
• Experience measuring/optimizing omnichannel campaigns; detail-oriented with strong written/verbal communication.

• Specialty/rare disease launch experience (pre-commercial/launch stage).
• Knowledge of pediatric health, allergy/immunology, or other specialty areas.
• SEO/SEM best practices; marketing automation/CRM-driven patient engagement.
• Familiarity with ADA/WCAG web accessibility and digital compliance.

• Warren, NJ; minimum 3 days on site; 15-25% travel.
• Salary range: $155-180k.