Director – Loyalty Activation

• Spearhead the end-to-end product marketing strategy for Verizon Loyalty
• Align loyalty product marketing with corporate business objectives and brand positioning
• Drive cross-functional collaboration with internal stakeholders, including CMO and VBM organizations
• Execute multi-channel loyalty initiatives across email, web, and paid media
• Develop strategic frameworks leveraging loyalty assets to accelerate revenue, mitigate churn, and enhance customer lifetime value
• Mentor and develop a high-performing team of individual contributors
• Manage external partner relationships and develop co-marketing assets supporting third-party program integrations
• Design and execute joint marketing strategies with external stakeholders
• Establish measurement frameworks to evaluate marketing efficacy
• Oversee marketing budget operationalization and ROI

• Bachelor’s degree or four or more years of work experience
• Ten or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
• Experience working on and leading loyalty programs
• Experience working with creative/design teams, traditional and digital media, digital/CX platforms, marketing research, research strategy, or consumer research methodologies
• Performance marketing and growth experience
• Google AI Certifications
• Experience leading a team
• Knowledge of digital experience trends and key business drivers
• Strong communication and presentation skills
• Experience presenting findings and insights to a targeted audience, up to the executive level
• Agency or consultant experience

Demonstrates expertise in developing and executing product marketing strategies, particularly in loyalty programs, while effectively managing cross-functional teams and external partnerships. Proficient in performance marketing, measurement frameworks, and leveraging digital experience trends to drive revenue and customer engagement.

• Product Marketing Strategy
• Loyalty Program Leadership
• Performance Marketing
• Team Leadership
• Google AI Certification

• Loyalty Program Development
• Marketing Research
• Consumer Research Methodologies
• Multi-Channel Marketing Execution
• Budget Management
• Measurement Frameworks
• Cross-Functional Collaboration
• Co-Marketing Asset Development
• Digital Experience Trends
• Revenue Acceleration Strategies

• Strong Communication Skills
• Presentation Skills
• Mentoring

• Google AI Certification

• Brand Positioning
• Customer Lifetime Value
• Churn Mitigation
• Agency Experience
• Consultant Experience

• Digital/CX Platforms
• Email Marketing
• Web Marketing
• Paid Media