Senior Lifecycle & Email Marketing Strategist Job Elizabeth area,New Jersey USA,Marketing / Advertising / PR

The Senior Email and Lifecycle Marketing Strategist owns lifecycle email strategy and deployment for high-complexity or high-visibility programs, spanning a subset of existing Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security)
Each program strategy covers audience segmentation, campaign architecture, content POV, volume and cadence plan, and KPIs by campaign type. The Senior Lifecycle & Email Marketing Strategist will set the point of view across these dimensions, partners with Integrated counterparts to align, and deploys in Marketo Engage or AJO
Own lifecycle and email campaign architecture across email nurtures, webinar promotion, event invitations, and product launches, driving alignment with Campaign Managers
Manage lifecycle email strategy and deployment for high-complexity or high-visibility books (Flagship events, multi-product, or multi-region scope), mapped to buying group structures and the ABX motion
Define audience segmentation for each program (buying group roles, account tier, lifecycle stage), driving alignment with Audience Planners
Partner with Content Strategists to shape email content POV, providing recommendations on the email content journey
Set the volume and cadence plan (quarterly volume, audience cuts, fatigue governance), driving alignment with Audience Planners and Campaign Managers
Define KPIs and activities by campaign type, tied to program business outcomes and the ABX motion
Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platform, including branching logic, dynamic content, and template architecture
Refine the lifecycle copy framework for the assigned book and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers
Operate the team’s human-in-the-loop approval gates on agentic builds and contribute to refinement of governance standards within the assigned book
Design A/B and multivariate testing programs, surface insights through Q reporting, and proactively address sequencing conflicts and governance risks

Benefits

Generous family leave
Matched donations
Annual learning stipends
Flexible PTO
Competitive retirement plan
Paid volunteer time

AI and Automation Fluency:
Practical use of the lifecycle copy framework, AI-assisted copy and personalization tooling, and human-in-the-loop approval gates on agentic builds. Brings judgment on where AI improves program quality and where it doesn’t
Lifecycle Program Design:
Multi-stage strategies across Awareness, Education, Acquisition, Progression, and Adoption (industry equivalents: awareness, consideration, conversion, pipeline progression, and retention), including Flagship event programs and multi-product motions
Email Platform Fluency:
Hands-on experience deploying email programs in Marketo Engage required. Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable.
Depth in audience selection, triggered sends, dynamic content, branching logic, and template architecture
Compliance Fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA
Analytical Fluency:
Partners closely with Analytics and Digital partners to scope out KPI’s and build an impactful performance report that tells how programs are driving growth from multiple angles of performance data
Cross-Functional Influence:
Operates as the email channel voice in Integrated planning forums for assigned programs. Brings recommendations and tradeoffs that shape program direction
Systems Thinking:
Sees how email decisions ripple across cadence, sender reputation, and buying group engagement
Operational Discipline:
Holds multiple high-stakes programs on overlapping timelines, stepping in to unblock sequencing or governance issues before they…