Brand Ambassador

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

• Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
  • Understand best practices
  • Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor
  • Become part of customers planning process
  • Obtain preferred supplier status (right of first refusal)
  • Understand and deliver on account’s goals, strategies and opportunities
• Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs

• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts

• Weekly Pre-plans and Recaps
• Achieve monthly KPI Goals
• Communicate and Manage Targets through Local Team
• Work with Allied Beverage Group Sales Reps & Managers on key priorities
  • Weekly check-in on targets – Business Reviews and opportunity discussions
  • Sales Rep ride‑withs
  • Field & Key Account Manager ride‑withs
  • Presenting updates at weekly team meetings
  • Attend events
• Responsibility for Core list of Off & On Premise accounts
  • Plan & Prepare Account/Activities
  • Account Business Reviews
  • Activate PRUSA Marketing Programs
  • Execute Retail Controllables and Brand Standards at L3F
  • Account audits
  • Assess and implement account needs
  • Consumer Sampling
  • Staff Education
  • Digital Posts

• 1-2 years major account responsibility
• Budget, sales and marketing experience with major CPG company
• 4-year college degree or equivalent experience
• Comprehensive understanding of spirits to include knowledge of categories, basic production, and service
• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs little direction or supervision
• Ability to work flexible hours which include early morning evenings, and/or weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Managing complex customer relationships
• Strong sales skills, superior negotiation and influencing skills
• Leader…