Brand Ambassador

Company

Allied Beverage Group, LLC

Location:

Elizabeth, NJ

The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long‑term growth.

• Customer
  • Deliver on volume and profitability objective by brand
  • Ensure compliance to Corporate Brand Strategies
  • Increase the quality/quantity of accepted innovative business building proposals
  • Understand best practices
  • Apply comprehensive market, product and consumer information to generate brand and volume building activities
  • Increase number of accounts where we are considered trusted advisor
  • Become part of customers planning process
  • Obtain preferred supplier status (right of first refusal)
  • Understand and deliver on account's goals, strategies and opportunities
  • Set goals, measure, evaluate and adapt to changes
  • Meet and exceed customer expectation on fundamental business needs
• Organizational
  • Identify and adopt key account management best practices beyond customer and industry
  • Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
  • Develop preferred supplier status with accounts by participating in the accounts planning process
  • Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
  • Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
  • Recommend suitable account specific brand and volume mix targets
  • Oversee account performance and implement corrective business building actions
  • Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
  • Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
  • Set and achieve KPI's (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
  • Engage in relationship building activities with buyer for all key accounts
• KPI's
  • Weekly Pre-plans and Recaps
  • Achieve monthly KPI Goals
  • Communicate and Manage Targets through Local Team
  • Work with Allied Beverage Group Sales Reps & Managers on key priorities
  • Weekly check-in on targets - Business Reviews and opportunity discussions
  • Sales Rep ride‑withs
  • Field & Key Account Manager ride‑withs
  • Presenting updates at weekly team meetings
  • Attend events
  • Responsibility for Core list of Off & On Premise accounts
  • Plan & Prepare Account/Activities
  • Account Business Reviews
  • Activate PRUSA Marketing Programs
  • Execute Retail Controllables and Brand Standards at L3F
  • Account audits
  • Assess and implement account needs
  • Consumer Sampling
  • Staff Education
  • Digital Posts

• 1-2 years major account responsibility
• Budget, sales and marketing experience with major CPG company
• 4-year college degree or equivalent experience
• Comprehensive understanding of spirits to include knowledge of categories, basic production, and service
• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs little direction or supervision
• Ability to work flexible hours which include early morning evenings, and/or weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Managing complex customer relationships
• Strong sales skills, superior negotiation and influencing skills
• Leadership capabilities with strong presentation and interpersonal skills
• Proficient in fact-based selling and analysis of syndicated consumer data (IRI, Nielsen)
• Basic brand marketing and finance skills
• Basic computer skills…