Design Director, Packaging

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the Nose Frida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional roller coaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

Frida is seeking a Design Director, Packaging to join our Marketing team based in Miami, FL. The Design Director, Packaging will lead the creative vision, strategy, and execution of packaging across Frida’s portfolio, ensuring packaging is a powerful expression of our brands and a driver of impact s leader will set the standard for packaging design, build scalable systems as the business grows, and lead designers and creative partners from early-stage concept through final production.

The ideal candidate combines exceptional design judgment with deep packaging expertise, strong leadership, and the ability to translate business and brand strategy into breakthrough creative solutions.

• Own and evolve the creative vision and design strategy for packaging across Frida’s portfolio, ensuring packaging strengthens brand recognition, differentiation, and impact at shelf
• Translate brand strategy, consumer insights, product positioning, and business objectives into distinctive packaging concepts and design solutions
• Lead packaging design from early ideation and concept development through design refinement, production, quality control, and final release
• Establish and maintain scalable packaging design systems, principles, and standards that enable consistency while supporting continued portfolio and business growth
• Lead the creative development of packaging for new product launches, line extensions, packaging refreshes, kits, and other product-related brand experiences
• Set a high creative bar for packaging design, typography, illustration, photography, color, materials, structure, and overall visual execution
• Lead, develop, and inspire packaging designers and art production talent, providing clear creative direction, candid feedback, coaching, and opportunities for growth
• Partner closely with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams to develop packaging solutions that balance creative ambition with consumer, commercial, operational, and technical requirements
• Guide global packaging adaptations and partner with production designers to ensure brand and design consistency across countries, languages, formats, and regulatory requirements
• Oversee packaging…