Senior Consumer eCommerce Specialist - Paid Marketing

Senior Consumer eCommerce Specialist
- Paid Marketing

Location:

Forum Facility
- Louisville, KY (On-site)

• In-House SEM Execution:
  Execute and optimize in-house SEM programs across search platforms, aligned to channel strategy and performance goals; build and refine campaign structures, keywords, match types, ad groups, and ad copy within established standards; implement optimization actions based on performance trends (queries, audiences, devices, geotargeting) to improve ROI.
• Paid Search Mechanics:
  Manage paid search mechanics including campaign hygiene, naming conventions, targeting, and QA processes; maintain and improve quality signals (ad relevance, landing page alignment, account structure consistency) and ensure platform best practices are followed; coordinate with creative and web teams to ensure ad-to-landing page relevance and strong customer experience.
• Bid & Budget Management:
  Manage bid strategies and daily/weekly pacing to ensure budget is allocated effectively and aligned to performance targets; monitor spend, efficiency, and volume trends; propose reallocations or optimization actions based on results;
  Escalate pacing risks or performance anomalies quickly with recommended actions.
• Paid Social Support & Execution:
  Support and/or execute paid social campaigns in partnership with the Paid Marketing Senior Manager and agency; assist with setup, QA, tracking validation, and performance monitoring; recommend optimizations aligned to goals.
• Paid LLM Execution:
  Execute paid LLM placements/initiatives as applicable, following platform direction and measurement standards; monitor results and share learnings to inform ongoing investment and best practices.
• Google Analytics & Testing:
  Monitor performance using Google Analytics and platform reporting; track core KPIs; support testing execution and document learnings; validate tracking and tagging and flag measurement gaps for resolution.
• Risk & Opportunity Management:
  Flag risks and opportunities quickly (tracking issues, performance dips, policy disapprovals, budget pacing) with proposed actions; maintain a clear view of blockers, dependencies, and next steps to keep programs moving.

• Bachelor’s degree from an accredited university or college; marketing or business administration preferred.
• 5+ years in digital marketing, eCommerce, analytics, or related roles.
• Ability to interpret data, identify trends, and translate insights into actions.
• Strong communication and collaboration skills; able to surface insights and recommendations clearly.
• Working knowledge of paid search platforms (Google Ads, Microsoft Ads).
• Knowledge of paid social execution and cross‑channel measurement concepts.
• Comfort working with performance data and KPIs (Google Analytics or similar tools).
• Strong attention to detail with ability to manage multiple priorities in a fast‑paced environment.

• Hands‑on paid search/SEM experience in Google Ads and other platforms.
• Demonstrated experience managing bids, budgets, and pacing with a performance mindset.
• Experience in Google Ads and other platforms.
• Proficiency in Google Analytics and comfort interpreting performance data to drive actions.
• Working knowledge of paid social execution and cross‑channel measurement concepts.
• Strong attention to detail with regards to QA rigor.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e‑mail to as