Affiliate Marketing Manager

We’re currently looking for an Affiliate Marketing Manager to build and scale Ring Central's global affiliate program into a high‑performance, pipeline‑generating channel. As a senior leader on the Demand Generation team you will own the end‑to‑end affiliate strategy—from partner recruitment and program design to compliance guardrails, attribution infrastructure, and performance analytics.

• Own the affiliate program strategy end‑to‑end: define program structure, commission tiers, incentive models, attribution windows, and payout policies to maximize partner performance and pipeline quality.
• Recruit and grow a diverse partner ecosystem: identify, pitch, onboard, and manage affiliates across networks, content publishers, review sites, industry influencers, and technology alliance partners.
• Build and enforce program guardrails: establish clear compliance standards, brand safety policies, fraud prevention measures, and partner codes of conduct in collaboration with Privacy, Security, and Legal teams.
• Drive data‑driven optimization: own core performance metrics including CAC, LTV, ROI, conversion rate, and pipeline contribution; use analytics to identify growth levers and optimize partner‑level performance continuously.
• Manage attribution and tracking infrastructure: partner with Analytics and Marketing Ops to maintain clean attribution, reliable tracking (UTMs, postbacks, pixel management), and accurate reporting across all affiliate activity.
• Collaborate cross‑functionally with internal stakeholders: serve as the primary liaison between Affiliate Marketing and teams including Privacy, Security Compliance, Analytics, Finance, Brand, and Product Marketing to ensure alignment and program integrity.
• Lead co‑marketing and partner enablement: develop joint go‑to‑market campaigns, partner onboarding materials, messaging playbooks, and co‑branded assets that help affiliates convert more effectively.
• Manage budgets, forecasting, and executive reporting: track spend pacing, forecast pipeline contributions, and deliver clear, executive‑level performance reports with actionable recommendations.
• Conduct structured A/B testing and experimentation: run creative, landing page, offer, and targeting experiments to continuously improve conversion rates and program efficiency.
• Leverage AI tools to enhance program operations: apply AI‑powered platforms for partner discovery, fraud detection, performance forecasting, and workflow automation.

• 7+ years of digital marketing experience with at least 4+ years in affiliate or partner marketing, either agency or in‑house.
• Proven track record of building and scaling affiliate programs from early stage to meaningful revenue contribution in a B2B or SaaS environment.
• Strong data analytics acumen: ability to extract insights from large datasets, build performance dashboards, and translate data into clear optimization decisions.
• Proficiency with tools such as Tableau, Excel, SFDC, or equivalent.
• Deep knowledge of affiliate tracking platforms (e.g., Impact, CJ Affiliate, Partner Stack, ShareASale) including attribution models, postback implementation, and fraud prevention mechanisms.
• Cross‑functional relationship management: demonstrated ability to build trusted partnerships with Privacy, Security, Legal, Analytics, and Finance teams and navigate enterprise compliance requirements.
• Experience managing large program budgets and delivering measurable pipeline ROI.
• Strong partner relationship skills: proven ability to recruit, negotiate with, and retain high‑quality affiliate partners across multiple verticals.
• Excellent communication skills with the ability to present program strategy and results to senior leadership clearly and persuasively.
• Test‑and‑learn mindset with a track record of running structured experiments and applying learnings at scale.

• Experience operating affiliate programs with nine‑digit associated GMV or budget responsibility.
• Familiarity with programmatic and ABM platforms (e.g., 6
  
  Sense, Demand Base) as part of a broader demand gen ecosystem.
• Working knowledge of privacy regulations (GDPR, CCPA) and how…