Admissions and Marketing Director

POSITION

PURPOSE:

Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships. Directs activities related to admission of residents into the facility.

ESSENTIAL FUNCTIONS OF POSITION:

• Designs and manages the marketing strategies for the facility.

• Generate and develop new leads through a combination of in-bound calls and marketing visits.

• Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.

• Utilizes education opportunities to present the facility to referral sources.

• Identifies contacts and manages potential clients.

• Sources potential, appropriate patients for facility.

• Accomplish targeted census goals.

• Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions.

• Identify marketing program opportunities, write and edit marketing materials to support sales and marketing objectives.

• Responsible for implementing and managing systems to track inquiries, admissions, discharges.

• Participates in departmental budget planning and supplies monthly report to Administrator.

• Perform additional duties assigned.

• Confers with appropriate medical and facility staff to coordinate and schedule admission of resident.