Account Executive
Listed on 2026-02-12
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Sales
Sales Representative, Business Development, Account Manager
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are focused on supporting the needs of colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity to work in and own businesses in cannabis.
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
If you’re interested in joining our mission, click the below links to join our team today!
MISSION STATEMENTAt Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move into.
JOB SUMMARY
Reporting to the General Manager, Kentucky, the Account Executive is responsible for sales growth within a defined territory. Account executives are accountable for maintaining positive business relationships to ensure achievement of sales targets and individual sales KPIs across our portfolio of brands. Each account executive is responsible for creating territory level plans to hit goals and working with the regional marketing team to implement promotions, sampling, and in-store support.
CORE JOB DUTIES
- Develop and grow sales within the assigned territory by building and maintaining strong customer relationships.
- Identify and engage prospective customers, manage leads through the sales pipeline, and support the closing of new business opportunities.
- Contribute to the achievement of monthly revenue and profitability targets by supporting account planning and goal setting.
- Manage day-to-day customer interactions, including order processing, issue resolution, and CRM documentation, to ensure a high level of service and satisfaction.
- Support key performance indicators (KPIs) such as increased product distribution, re-order frequency, and successful execution of new product introductions.
- Share feedback and insights on the effectiveness of promotional programs and marketing initiatives.
- Collaborate with cross-functional teams, including national accounts and marketing, to support sales goals and drive portfolio performance.
- Create and deliver impactful presentations tailored to different stakeholders using strong communication, interpersonal, and persuasion skills.
- Stay informed on industry trends, competitive activity, and customer preferences by monitoring the market and gathering relevant intelligence.
REQUIRED EXPERIENCE, EDUCATION AND SKILLS
- Must have a valid driver's license with a clean driving record and own transportation. Company reimburses mileage.
- This position requires the candidate to be based within Kentucky, with the ability to travel throughout the state.
- Must maintain a high level of integrity, be self-starting, have good time management, and sense of urgency.
- Highly motivated and performance-driven with strong organizational skills.
- Relationship management skills and openness to feedback.
- To perform this job successfully, an individual should have proficiency with MS Office in a Windows environment and familiar with sales tracking and reporting software (e.g., Microsoft Word, Excel, & PowerPoint).
BENEFIT…
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