General Manager

DESCRIPTION

Job Title:

General Manager, Alternative Titles:
Studio Manager, Sales & Operations Manager, Studio Manager,

Reports to:

Franchise Owner

Yoga Six believes everyone deserves the mind-body experience of yoga. Yoga Six offers six different class types designed to accommodate students of all levels in a way that is energizing, empowering, and fun. Yoga Six was established in 2012 and is the fastest growing boutique yoga company in the United States with over 200 independently owned and operated locations throughout the US and abroad.

The General Manager (GM) is the cornerstone of any Yoga Six studio and is responsible for its financial and experiential success. The GM is the proverbial captain of the ship, overseeing all aspects of studio functionality including Sales and Operations as well as the direct supervision of Wellness Advisors. They are also responsible for ensuring the studio is well-maintained and that customer service standards are upheld to Yoga Six standards.

They must have a passion for sales & customer service, take pride in their excellent communication skills, be a dedicated team leader who drives results, and be passionate about health and wellness.

A studio (yes, even a yoga studio) is a business. Therefore, the primary focus of the studio’s General manager is to manage and grow all revenue streams included:

• Memberships and Class Packages
• Retail
• Workshops, Privates and Teacher Trainings

A successful studio depends on supporting prospective students through the following life cycle:

• Lead Generation
• Generating consistent lead flow through a blend of Grass Roots Marketing, Social Media, and Referrals
• Booking Appointments
• Contacting leads in a timely manner to establish relationship and get them booked in for a class experience
• Membership Sales
• Following a successful initial class experience, presenting the best membership option based on the student’s goals, and overcoming objections as appropriate

• Ensure new members are onboarded properly and continue to feel value of membership through both utilizing classes and ensuring class quality is exceptional
• Work with Studio Owner and Director of Education to optimize class schedule on an ongoing basis

Create and execute ongoing marketing plan based on studio needs with a focus on new client acquisition, activation, retention and loyalty

Schedule/participate in Grassroots Marketing partnerships on a weekly basis to drive new guest traffic

Social media management

• Recruit, hire, train, supervise, coach, mentor all wellness advisors
• Recruit, hire, onboard, coordinate training, and terminate Teachers (with support of lead teacher)

• Manage studio budget, spending, and reporting
• Manage maintenance issues, inventory and cleaning
• Participate in studio, regional and company-wide meetings and trainings as needed
• Work closely with Studio Owner and Corporate Office to ensure health and profitability of the studio

• 2+ years of retail/service sales or fitness sales experience
• Confident in generating personal sales and training Wellness Advisors in sales
• Experience supervising and training people successfully
• Ability to manage and drive all revenue streams: memberships, retail, and teacher training
• Proven experience in generating and following up on leads

• Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
• Ability to work harmoniously with co-workers, clients and the general public
• Ability to stay calm at all times and act respectfully and professionally, even with customers who may…