Business Analyst

At Dexter, we manufacture and distribute axles, accessories, and towing components primarily serving the commercial trailer, RV, marine, agriculture, and manufactured housing markets. We're building products and systems that are rooted in a culture of safety, collaboration, and innovation.

Headquartered in Elkhart, Indiana, Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state-of-the-art robotics, precision welding equipment, and automated machining processes, Dexter has achieved over 65 years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.

For more information about our company, access Dexter's web site at

About the Role

The eCommerce & Business Analyst plays a critical role in driving data-informed decision-making across a growing digital commerce organization. These individual combines strong analytical skills with business acumen to identify opportunities, improve operational performance, and support strategic initiatives across eCommerce, product, customer, and commercial functions. The ideal candidate thrives in a fast-paced environment, enjoys solving complex business problems, and can translate data into actionable insights for both operational teams and executive leadership.

This role partners cross-functionally with sales, marketing, finance, operations, customer service, and technology teams to support growth initiatives, optimize performance, and enhance customer experience. Success in this role requires a balance of strategic thinking, technical analytical capability, and strong communication skills, along with the ability to manage multiple priorities in a dynamic and evolving business environment.

What You'll Do

Business Performance & Executive Reporting

* Develop and maintain weekly, monthly, and quarterly business reporting packages for  leadership and executive stakeholders.

* Analyze key digital commerce KPIs including:
Revenue, Conversion, AOV, Customer acquisition, attachment rates with a focus on growing customer wallet share

* Build executive-level dashboards and reporting frameworks using Power BI, Excel, GA4, and internal data systems.

* Support forecasting, budgeting, and variance analysis for digital commerce initiatives and category performance.

eCommerce & Customer Insights

* Identify trends and opportunities within customer purchasing behavior, online adoption, dealer activity, and product/category performance.

* Analyze customer engagement and site behavior data to improve conversion and online customer experience.

* Support initiatives tied to customer onboarding, re-engagement, and digital adoption growth.

Product, Category & Pricing Analytics

* Evaluate product and category performance across Dexter's trailer, axle, suspension, cargo control, towing, and aftermarket product lines.

* Support pricing analysis, competitive benchmarking, elasticity reviews, and margin optimization initiatives.

* Analyze inventory, sales, and product availability trends to identify risks and growth opportunities.

* Assist with new product launches, category expansion opportunities, and assortment optimization.

Operational & Cross-Functional Support

* Ability to partner cross-functionally with sales, marketing, IT, customer service, operations & finance

* Support development of business cases and ROI models for digital commerce investments and feature enhancements.

* Help improve data governance, reporting consistency, and analytical processes across the organization.

* Assist in building scalable reporting structures and KPI scorecards that improve visibility and accountability.

What We're Looking For:

* Bachelor's degree in Business Analytics, Finance, Economics, Data Analytics, Marketing, Supply Chain, Information Systems, or a related field required.

* 3-5+ years of experience in business analytics, eCommerce analytics, financial analysis, category management, or commercial operations.

* Experience supporting digital commerce, B2B eCommerce, distribution, manufacturing, aftermarket, or industrial product businesses strongly preferred.

* Proven ability to translate complex…