Digital Commerce Growth Specialist

At Dexter, we manufacture and distribute axles, accessories, and towing components primarily serving the commercial trailer, RV, marine, agriculture, and manufactured housing markets. We’re building products and systems that are rooted in a culture of safety, collaboration, and innovation.

Headquartered in Elkhart, Indiana, Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state‑of‑the‑art robotics, precision welding equipment, and automated machining processes, Dexter has achieved over 65 years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.

This role balances strategic customer success initiatives with hands‑on customer support responsibilities. The successful candidate must be comfortable analyzing customer behavior and identifying growth opportunities while also directly supporting customers through phone, email, chat, and account administration activities. As a customer‑focused role this person is responsible for driving customer adoption, engagement, retention, and revenue growth across our digital commerce platform. Acting as the primary advocate for customers throughout their digital journey, this role combines customer success, account management, digital experience optimization, and revenue‑focused support.

This position serves as the voice of the customer while partnering closely with Sales, Marketing, and Branch Operations teams to deliver exceptional customer experiences, improve platform performance, and support profitable growth. The ideal candidate is customer‑centric, digitally savvy, analytical, and motivated by helping customers succeed while driving measurable business outcomes.

• Serve as the primary point of contact for digital customer onboarding in coordination with additional internal teams to promote index adoption and ongoing success within the eCommerce platform.
• Drive measurable growth in online revenue, customer adoption, repeat purchasing, retention, and customer lifetime value through proactive customer engagement and digital experience optimization.
• Identify opportunities for account growth, cross‑selling, upselling, and expanded platform adoption.
• Collaborate with Sales teams to support revenue objectives and customer growth initiatives.
• Monitor customer activity, purchasing trends, and engagement metrics to proactively identify opportunities and risks.
• Serve as the voice of the customer by leveraging customer feedback, support interactions, behavioral analytics and purchasing data to influence digital experience improvements and revenue‑generating initiatives.

• Deliver proactive support by identifying and resolving customer issues before they impact the customer experience by investigating platform, ordering, account access, and navigation issues; coordinate with appropriate internal teams to drive timely resolution.
• Identify friction points throughout the customer journey and recommend actions that improve conversion, self‑service adoption, checkout completion, and repeat purchasing behavior.
• Collaborate with UX, Marketing, IT, and Operations teams to improve overall customer satisfaction and conversion performance.
• Support execution of feature development initiatives, product launches, promotions, and customer adoption campaigns.
• Support analysis of GA4, SEO, AEO (Answer Engine Optimization), search performance, and site engagement metrics.
• Monitor conversion funnels, customer journeys, and digital KPIs to identify opportunities for growth and optimization.
• Assist in developing recommendations to improve search visibility, content effectiveness, and user experience.
• Track customer adoption metrics and provide insights to support business decisions and continuous improvement initiatives.

• Monitor customer purchasing behavior and identify opportunities to increase digital adoption and online sales.
• Partner with Sales and Marketing to support customer acquisition, retention, and reactivation initiatives.
• Identify trends in customer…