ELIXIR Strings President

Category:
Business Strategy & Product Specialists

Sub-Category:
Long term business strategy and planning

Work Arrangement:
Hybrid

Posting

Start Date:

1/20/26

Posting End Date:

We are seeking an inspiring and enterprise-minded Business Leader, ELIXIR Strings to lead the business through its next chapter of growth and transformation. This is a true general management role
, with full P&L accountability and leadership responsibility across R&D, Operations, Supply Chain, Sales, Marketing, IT, HR, and Product Specialists globally. This role carries full responsibility not only for business performance, but also for the systems, talent, culture, and infrastructure required to sustain ELIXIR Strings’ success over the long term.

The Business Leader will steward the core ELIXIR Strings business while leading a portfolio transition toward new products and new go-to-market models. This associate will lead growth by building a deep, evolving understanding of consumers and markets, and by translating those insights into differentiated products, compelling value propositions, and effective go-to-market execution. Equally important, this leader will play a central role in bringing the organization together as one cohesive business
, fostering trust, alignment, and shared purpose.

We are looking for a leader who is
curious, open, and an exceptional listener
—someone who does not arrive with predetermined answers, but instead seeks to understand root causes by engaging deeply with customers and associates. Musical instrument industry experience is not required; the ability to learn quickly, challenge assumptions, and build strong teams is essential.

This role is based at our Appleton East plant in Elkton, Maryland. A hybrid working arrangement (one day per week remote) is possible.

• $200,000- $250 ,000 per year
• Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
• Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
• Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at

• Serve as the overall Business Leader of ELIXIR Strings, with full accountability for business strategy, P&L performance, and culture.
• Own the ELIXIR Strings Strategic Plan and lead disciplined deployment through clear priorities, an execution cadence, and measurable outcomes.
• Serve as the primary allocator of capital, talent, and leadership attention across the business; make investment decisions across COGS, SG&A, and capital expenditures aligned to long‑term value creation.
• Diagnose and address root causes of business performance through direct engagement with customers, partners, and Associates, using deep listening and fact‑based inquiry.
• Own the growth agenda, ensuring strategies are grounded in a shared understanding of consumer value, long‑term brand strength, and competitive advantage.
• Define and evolve the product and technology portfolio, including new product development, ensuring alignment with customer value and manufacturing scalability.
• Set clear expectations for how consumer and market understanding informs business‑level decisions, including portfolio strategy, pricing architecture, and go‑to‑market direction; ensure alignment across Sales, Marketing, R&D, Operations, and Supply Chain on growth priorities and consumer outcomes.
• Hold the leadership team accountable for translating growth priorities and consumer value into measurable revenue, margin, profitability, and cash performance; balance near‑term commitments with longer‑term, high‑risk/high‑reward innovation opportunities.
• Own associate engagement, talent development, and organizational effectiveness (partnering with HR); build and coach an inclusive team, ensure strong succession, and be visibly present (“gemba leadership”).
• Lead execution and continuous improvement through the Gore Business System (KPIs, problem solving, kaizen, strategy deployment); represent…