Marketing Manager

Job Title: Marketing Manager
Reports To
: CEO / Founder
Works Closely With
:
Marketing Strategist
Location: Remote (Requires Travel)

Ellsworth & Ivey is a luxury fashion brand specializing in custom knitwear for a diverse range of clients, including retail stores, country clubs, collegiate programs, resorts, and more. Our brand is known for its high-quality craftsmanship, attention to detail, and personalized service, offering a unique approach to customizable knitwear. We are passionate about providing exceptional experiences and products that embody sophistication and style.

We are an established fashion brand entering an exciting new chapter with the rollout of a refined brand identity and strategic repositioning. We are seeking a highly organized and execution-focused Marketing Manager to support and implement this evolution across wholesale, retail, and direct-to-consumer channels.

Working closely with the Marketing Strategist who leads brand direction and campaign vision this role will ensure brand consistency, strong copy execution, and cohesive storytelling across all outward-facing materials.

The ideal candidate is confident in copywriting, understands brand voice, and has experience within fashion. They must be comfortable operating within a rebrand environment, ensuring that all messaging, digital presence, and marketing execution align with the evolving brand identity while driving measurable growth in DTC.

• Marketing Strategist:
  Leads brand direction, campaign concepts, photoshoot creative, and overall brand positioning.
• Marketing Manager:
  Executes campaigns, owns brand consistency across materials, manages timelines, drives DTC execution, and supports performance tracking aligned with revenue goals.

• Ensure brand voice is consistent across all channels and outward-facing materials
• Own website copy updates, product descriptions, and seasonal messaging
• Partner with the Strategist to implement brand evolution across touchpoints
• Review and approve outward-facing marketing materials to ensure brand alignment
• Ensure brand continuity and consistency during the rebrand rollout

• Build and maintain a comprehensive 360° marketing calendar
• Align calendar to product drops, trade shows, revenue goals, and seasonal priorities
• Ensure campaigns are planned and executed with appropriate lead times
• Coordinate cross-functional timelines to support on-time launches

• Support campaign planning led by the Marketing Strategist
• Coordinate sample ordering, tracking, and organization for shoots and initiatives
• Manage production logistics and asset distribution
• Execute campaign rollouts across email, website, paid, retail, and wholesale channels
• Ensure cohesive storytelling across all marketing touchpoints

• Actively support growth initiatives across DTC
• Manage Shopify content updates, merchandising, and product storytelling
• Optimize product descriptions and site messaging to improve conversion
• Monitor site performance metrics and identify opportunities for improvement

• Oversee development and execution of social media content in partnership with external creators
• Ensure all posts align with brand positioning, campaign priorities, and commercial objectives
• Monitor performance and adjust content strategy to drive engagement and revenue

• Own day-to-day execution within the email platform (Klaviyo)
• Build segmentation strategies and automated flows
• Deploy campaigns aligned with seasonal strategy
• Monitor and optimize performance to increase revenue contribution

• Develop and manage influencer outreach and programming
• Establish and oversee affiliate partnerships
• Track performance and ROI of influencer and affiliate initiatives
• Ensure partnerships align with brand positioning

• Support identification and execution of partnership opportunities
• Coordinate timelines, asset delivery, and reporting
• Ensure collaborations align with both brand evolution and revenue objectives

• Create pitch decks and presentation materials as needed
• Partner with graphic designers to execute brand decks, sales decks, and marketing materials
• Oversee consistency and messaging across all outward-facing presentations

• Assist in paid media coordination and reporting
• Monitor traffic, conversion, ROAS, and CAC metrics
• Support website updates and landing page improvements

• Prepare monthly marketing performance summaries
• Track KPIs across traffic, engagement, revenue contribution, and retention
• Provide insights to support DTC and overall brand growth

• 4–6+ years marketing experience within a fashion or lifestyle brand
• Strong copywriting skills with confidence in brand voice development
• Shopify experience required
• Experience supporting brand refresh or…