Associate Director of Content Marketing

Job Details

• Location: Elon University Campus
• Title: Associate Director of Content Marketing
• Position Type: Staff Full-Time
• Days Per Week: Monday - Friday
• Hours Per Week: 40
• VP Area: University Communications
• Department: Marketing Communications

The Associate Director of Content Marketing is a professional staff position within the Office of University Communications. The position reports to the Director of Admissions Marketing and Communications and is responsible for institutional messaging, content development and narrative alignment across admissions and advertising campaigns, publications, print materials, websites and digital and social media channels, with a focus on strengthening communications about academic value, student experience and outcomes to prospective students and families.

The Associate Director leads the development of high-impact content that advances Elon University's national reputation, supports enrollment priorities and strengthens engagement across key audiences, including prospective students and families at critical decision-making points in the enrollment process. This role is responsible for shaping messaging, storytelling and user journeys across digital platforms, advertising campaigns, print materials, websites and social media channels that help drive discovery, consideration, applications and enrollment.

The Associate Director develops and oversees content that brings Elon's academic excellence, student outcomes, faculty expertise and alumni successes to life, ensuring that prospective students clearly understand Elon's academic distinctiveness, career preparation, mentorship model and transformational outcomes. This role plays a central part in translating institutional strengths into compelling narratives that support recruitment, yield and long-term reputation building.

This position works in close partnership with the Director of Multimedia Marketing to co-develop campaign strategy, with the multimedia team leading creative production, paid media execution and channel optimization, while the Associate Director of Content Marketing is responsible for messaging strategy, copywriting, narrative cohesion and alignment between advertising and in-person experiences, including campus visits, admissions communications and enrollment events.

This position collaborates with the Associate Director of Social Media Marketing, providing input to ensure social media efforts are appropriately leveraged and integrated into broader content and campaign strategies, particularly in shaping perceptions of Elon among prospective students and peer influencers.

• Develop and operationalize content strategy and writing in support of the university's marketing and communications goals. Produce, review and refine content for new and existing university print materials, advertising, websites, campaign landing pages and priority academic narratives. Write and edit stories highlighting alumni outcomes, student experiences, faculty expertise and academic programs. Serve as a primary copywriter for institutional and programmatic campaigns across digital and traditional channels.
• Ensure that key academic and student-experience content directly supports recruitment priorities by clearly communicating program value, outcomes and Elon's distinctive educational model to prospective students and families.
• Collaborate with the Director of Multimedia Marketing and the Associate Director of Social Media Marketing to co-develop campaign strategy, ensuring alignment between messaging, creative execution, paid media and destination experiences. Guide messaging frameworks that support awareness, engagement and conversion goals, including inquiry generation, application behavior and enrollment decision-making.
• Work closely with marketing, web, design, multimedia, editorial and PR teams within University Communications. Partner with academic and administrative leaders across campus to develop effective content strategies. Serve as a adviser on messaging, tone, structure and audience engagement, ensuring content aligns with recruitment priorities while maintaining institutional brand integrity.
• Leverage AI tools to enhance content development, adaptation and dissemination while maintaining quality and institutional voice. Stay informed of emerging best practices in content marketing, SEO and digital storytelling, particularly those that strengthen visibility and conversion in student recruitment environments.
• Promote inclusive excellence within a strong residential community by participating in campus activities such as College Coffee, Numen Lumen, campus cultural events, athletic events, continuing education, professional development opportunities and trainings, employee resource groups and other university-sponsored activities.

• Bachelor's degree in communications, marketing, journalism, English or a related field.
• Minimum of seven years of progressively responsible experience in content…