Manager, Digital Strategy and Operations

Job Description

If you are a Manager, Digital Strategy & Operations professional looking for an opportunity to grow your career, this role offers the chance to lead and shape a connected, customer‑centered digital ecosystem across multiple global brands. This position serves as a strategic and operational leader responsible for advancing digital strategy, customer experience and digital performance across websites, CRM, content, eCommerce, analytics and emerging technologies.

The role blends strategic vision with hands‑on leadership to modernize digital experiences, strengthen customer engagement and drive measurable business impact across the RIDGID, Greenlee and Klauke brands.

• Lead the development and execution of an integrated digital strategy aligned with customer needs, brand positioning and business objectives across multiple business units.
• Drive optimization of end‑to‑end customer journeys across websites, CRM, content and digital commerce touchpoints to improve engagement, usability, conversion and long‑term customer value.
• Guide digital experience strategy, including messaging, personalization, SEO, user experience optimization and content effectiveness.
• Identify and advance opportunities for innovation, experimentation, AI enablement, automation and emerging technologies that enhance customer experience and business performance.
• Provide strategic leadership for website experiences, digital commerce capabilities and connected digital platforms across brands and business units.
• Partner closely with marketing, sales, IT, analytics and global support teams to align digital priorities and roadmaps with customer and business goals.
• Lead content, CRM and product information strategies to improve consistency, discoverability and effectiveness across digital channels.
• Establish analytics, KPIs, dashboards and reporting practices that enable data‑driven decision‑making and continuous optimization.
• Translate performance insights into actionable recommendations that improve engagement, usability and conversion.
• Oversee the digital technology ecosystem, including vendor partnerships, platform evaluations, budgeting and ongoing optimization.
• Lead, develop and inspire teams responsible for digital platforms, user experience, analytics and operational execution.
• Foster a collaborative, customer‑focused culture centered on innovation, accountability and continuous improvement.

You see ahead to future possibilities and translate them into strategies that elevate customer experience and business performance. You build strong relationships and deliver customer‑centered digital solutions by balancing brand, technology and business needs. You work collaboratively with diverse stakeholders and teams to achieve shared goals across complex, matrixed organizations. You consistently deliver results, using data, experimentation and continuous improvement to turn insight into meaningful impact.

• Bachelor’s degree or equivalent practical experience in marketing, business, technology or a related field.
• Seven (7) or more years of experience leading digital strategy, customer experience and digital operations across websites, CRM, content, eCommerce and analytics environments.
• Demonstrated ability to guide cross‑functional teams and influence stakeholders across marketing, sales, IT and external partners.
• Strong understanding of customer journey mapping, digital engagement, content strategy, SEO, personalization and conversion optimization.
• Hands‑on knowledge of digital platforms such as content management systems, analytics tools, CRM solutions, marketing automation, PIM/DAM platforms and eCommerce ecosystems.
• Ability to translate data and insights into clear, actionable recommendations.
• Strong communication, organizational and leadership skills with a passion for innovation and continuous improvement.

• Bachelor’s degree.
• Ten (10) or more years of experience leading digital strategy, customer experience and digital operations across websites, CRM, content, eCommerce and analytics environments.
• Experience leading enterprise‑scale digital transformation or customer…