Channel Marketing & Enablement Specialist

In This Role, Your Responsibilities Will Be:

This role owns the planning and execution of channel programs that deliver value to both Sales and distributor/retail partners. Success requires strong cross-functional collaboration with Brand Marketing, Sales, Strategic Accounts, and eCommerce teams, plus the ability to translate business priorities into partner-ready programs that are easy to activate and measure.

• Own the development and execution of partner programs that align in-store merchandising with the partner’s digital properties, ensuring one cohesive customer experience across channels
• Build partner-specific activation plans that include in-store components (displays, signage, endcaps, POS, promotions) and digital components (site placements, landing pages, PDP enhancements, email, and social support)
• Create program playbooks, timelines, and execution checklists to drive repeatable, scalable activations across partners

• Partner closely with eCommerce/digital commerce teams to optimize the online shopping experience, improve product discovery, and strengthen conversion-driving merchandising approaches
• Drive execution across distributor and retailer owned digital properties, including website merchandising placements, product detail content quality, navigation/category strategy support, email placement coordination, and partner social/content alignment
• Ensure A+ content and digital merchandising assets are built, prioritized, and deployed in alignment with the broader partner program and brand standards

• Work closely with Sales and Strategic Accounts to identify high-impact partner opportunities, proactively bring ideas forward, and align programs to customer and sales priorities
• Manage development of sales enablement materials by defining requirements, coordinating creation through internal/external partners, managing reviews, and ensuring timely delivery (flyers, signage, roadshow materials, partner kits, presentations)
• Support distributor roadshows and partner events by building event-level activation plans and coordinating required assets and execution support

• Develop plans to maximize MDF/co‑op investments, including identifying opportunities, shaping program strategy, and supporting execution and tracking
  
  Review sales, SKU‑level performance, and partner participation to inform program design, prioritization, and optimization recommendations
• Capture learnings and feedback from Sales and partners to continuously improve program effectiveness and execution quality, lead post‑performance review to demonstrate impact and inform future channel marketing activities

• Partner with Brand Marketing teams to ensure channel programs align with brand positioning, messaging, and compliance requirements while remaining practical for field execution

Coordinate across internal stakeholders and agency partners to keep projects moving, consolidate feedback, and maintain on‑time delivery.

You represent own interests while being attentive to others’ interests as well. You effectively communicate in various settings: one‑on‑one, small and large groups, or among diverse styles and position levels. You gain insight into customer needs. You persist in accomplishing objectives despite obstacles and setbacks. You set objectives to align with broader organizational goals.

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2+ years of experience in channel marketing, trade marketing, partner marketing, or sales enablement
• Demonstrated experience building and executing programs with distributor or retail partners (in‑store and/or digital)
• Strong project management skills with ability to lead workflows across multiple stakeholders and timelines
• Strong communication skills and comfort partnering directly with Sales teams and external customers

• Sales‑minded and…