Channel Marketing & Enablement Specialist

Job Description

The Channel Marketing & Enablement Specialist will lead development and execution of integrated marketing programs designed to maximize brand impact and sales performance with key distributor and retail partners within Emerson’s Professional Tools portfolio. This role will build partner programs that connect the full customer journey across in-store merchandising and the partner’s owned digital ecosystem, including the partner’s website, partner email, social, and promotional calendars.

The goal is a single, aligned program that shows up consistently wherever the customer shops, learns, and buys. The Specialist will work closely with Sales and Strategic Accounts to identify opportunities, secure partner participation, and ensure strong execution, while also partnering with internal and external eCommerce/Digital Commerce teams to optimize the shopping and online experience. This role is based in Elyria, Ohio, with 10–20% travel required to interface with field sales teams, distributor partners, and customer-facing events.

This role owns the planning and execution of channel programs that deliver value to both Sales and distributor/retail partners.

• Own the development and execution of partner programs that align in-store merchandising with the partner’s digital properties, ensuring one cohesive customer experience across channels.
• Build partner-specific activation plans that include in-store components (displays, signage, endcaps, POS, promotions) and digital components (site placements, landing pages, PDP enhancements, email and social support).
• Create program playbooks, timelines, and execution checklists to drive repeatable, scalable activations across partners.

• Partner closely with eCommerce/digital commerce teams to optimize the online shopping experience, improve product discovery, and strengthen conversion-driving merchandising approaches.
• Drive execution across distributor and retailer owned digital properties, including website merchandising placements, product detail content quality, navigation/category strategy support, email placement coordination, and partner social/content alignment.
• Ensure A+ content and digital merchandising assets are built, prioritized, and deployed in alignment with the broader partner program and brand standards.

• Work closely with Sales and Strategic Accounts to identify high-impact partner opportunities, proactively bring ideas forward, and align programs to customer and sales priorities.
• Manage development of sales enablement materials by defining requirements, coordinating creation through internal/external partners, managing reviews, and ensuring timely delivery (flyers, signage, roadshow materials, partner kits, presentations).
• Support distributor roadshows and partner events by building event-level activation plans and coordinating required assets and execution support.

• Develop plans to maximize MDF/co-op investments, including identifying opportunities, shaping program strategy, and supporting execution and tracking.
• Review sales, SKU-level performance, and partner participation to inform program design, prioritization, and optimization recommendations.
• Capture learnings and feedback from Sales and partners to continuously improve program effectiveness and execution quality, and lead post-performance review to demonstrate impact and inform future channel marketing activities.

• Partner with Brand Marketing teams to ensure channel programs align with brand positioning, messaging, and compliance requirements while remaining practical for field execution.
• Coordinate across internal stakeholders and agency partners to keep projects moving, consolidate feedback, and maintain on-time delivery.

You represent your own interests while being attentive to others’ interests. You communicate effectively in various settings, gain insight into customer needs, persist in…