Senior Customer Lifecycle Analyst

The Senior Customer Lifecycle Analyst will support our marketing department’s performance by being a technical expert and strategic guide. The analyst will report to the Executive Vice President of Analytics and collaborate closely with the Customer Marketing Director. The analyst will join an existing Analytics department with a proven history of driving value across the organization and partner with various marketing stakeholders on a daily basis.

• Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse)
• Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups
• Understand the data architecture and how it impacts customer segmentation and marketing segmentation strategies
• Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns
• Partner with engineering teams to define requirements for new custom attributes, events, and API integrations
• Lead customer marketing innovation by unlocking opportunities for automation

• Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions
• Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns
• Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights
• Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies
• Oversee Next Best Offer programs:
  Drive “next best offer” across multiple channels based on customer segmentation, lifecycle, and business goals
• Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities within the customer ecosystem
• Identify churn drivers and implement strategies to improve retention rates
• Collaborate and provide strategic guidance on programs for the VIP segment
• Provide recommendations for improving campaign targeting and personalization based on data analysis

• Develop and maintain dashboards and reporting tools to track campaign KPIs
• Create specialized reports and dashboards that answer key business questions and provide insights into user behavior
• Reporting on and optimizing ROI
• Leverage data from multiple data sources, including the data warehouse, to build ad hoc reports or augment the reporting of the marketing platforms

• Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics
• Previous experience with either Amplitude or Braze
• A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift
• Working knowledge of SQL
• Knowledge of Tableau