Sr. Associate Marketing Manager, CPG

Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better.

The only thing we love more than coffee is our people.

Peet’s Coffee is seeking a dynamic and experienced Sr. Associate Marketing Manager to lead strategic marketing initiatives for our Consumer Packaged Goods (CPG) business. Reporting into the CPG Sr. Brand Manager, this critical role is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness, retailer engagement, and revenue growth. The ideal candidate is a strategic thinker, a collaborative leader, and a results-oriented marketer with deep CPG experience.

Salary

$105,000– $125,000

Location

Emeryville, CA – Hybrid, 3 days onsite

• Strategic Leadership:
  Partner with the Sr. Brand Manager to define and evolve the long-term brand, format and channel strategy, ensuring alignment with business objectives and market trends to support the Peet’s portfolio. Demonstrate strong analytical skills and bias for action - translate business performance data into clear action plans.
• Marketing Program Development:
  Lead the development and execution of integrated marketing programs for national and key account retailers, partnering closely with Sales, Shopper and Category teams to bring plans to life. Develop and deliver strategies to drive brick & mortar and E-com growth.
• Cross-Functional Leadership:
  Drive alignment across key stakeholders—including Sales Planning, Insights, Creative, Digital, and Finance teams to ensure cohesive execution of all CPG marketing initiatives.
• Innovation & Product Launches:
  Lead the marketing development of new product introductions, including packaging and go-to-market execution in collaboration with Sales and Insights teams.
• Packaging & Design Management:
  Oversee packaging development and updates, ensuring consistency with brand identity while responding to retailer and consumer needs.
• Creative Oversight:
  Manage agency, vendor and internal creative teams to develop in-store displays, POS materials, and other customer-facing assets that drive conversion and brand equity.
• Digital & Media Integration:
  Collaborate with digital media agency and PR/Social teams to shape and execute CPG-specific paid and organic media strategies.
• Analytics & Optimization:
  Track performance of marketing programs and new items, conduct competitive deep dives, and report results with recommendations to senior leadership.

• Minimum of 3+ years of CPG brand marketing experience, with proven success leading initiatives across multiple retail channels.
• Bachelor’s degree in Marketing, Business, or a related field (MBA strongly preferred).
• Skills & Attributes:
  • Strategic mindset with strong business acumen and analytical skills
  • Exceptional project management and communication skills
  • Demonstrated ability to lead cross-functional teams and influence at all levels
  • Entrepreneurial spirit with a bias toward action and continuous improvement
  • Highly proficient in Microsoft Excel, PowerPoint; familiarity with syndicated data tools (IRI/Nielsen/Circana) is a plus

This description outlines the role’s essential functions but may evolve with business needs.

We’re proud to offer a comprehensive package for full-time employees, including:

• Recharge Time – Paid vacation, holidays, and sick days.

• Health & Wellness – Medical, dental, and vision coverage.

• Future You – 401(k) plan with generous match program to help you save.

• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.

• Everyday Perks – Free coffee, fresh baked goods, and discounts.

• Growth & Support – Career development and an Employee Assistance Program when you need it.

The target annual base salary range for this position is $105k – $125k
. The actual base salary offered will depend on a variety of factors, including the applicant’s qualifications, years of relevant experience, specific and unique skills, level of education, certifications or licenses, other legitimate non-discriminatory business factors, and the geographic location of the role. In addition to base pay, individuals in this position may also be eligible to earn bonuses.

At Peet’s, we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race, color, creed, religion, gender, age, marital status, national origin, sexual orientation, gender identity, citizenship status, disability, genetic information, uniform service, veteran status, or any other category protected under federal, state, or local laws.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local ordinances.