Marketing Content Specialist

We are seeking a Marketing Content Specialist with at least 5 years of

experience as a brand journalist in a marketing agency or B2B SaaS environment.

This role will be responsible for the h2x’s content and digital strategy - from

search-led demand capture to sales-aligned content that influences the pipeline.

This role is designed for an experienced content creator with a strong

background in brand journalism, technical storytelling, and data-driven

marketing.

The ideal candidate excels at translating complex technical concepts

into compelling marketing content, contributes strategically to content planning,

and delivers performance reporting tied to business KPIs, especially for

audiences of engineers and technical decision-makers.

You’ll lead SEO (including LLM-driven discovery), website design, and

performance, and a modern content engine powered by AI and subject-matter

expertise.

Reporting directly to the Head of Marketing, you’ll work closely with the

marketing team to ensure content and digital efforts drive measurable business

impact, not just awareness.

• Technical Content Creation: Craft high-quality, multi-format content (blogs, articles, case studies, whitepapers, and social posts) that translates complex technical concepts into accessible, marketing-driven stories for engineering and technical audiences
• Content Strategy Contribution: Collaborate with marketing, product, and subject matter experts to develop and execute a content strategy aligned with business goals and buyer personas
• Performance Reporting: Monitor, analyze, and report on content performance using established KPIs (e.g., traffic, engagement, lead generation, pipeline contribution). Proficiency in using analytics tools (e.g., Google Analytics) to measure and report on content effectiveness.
• Technical-to-Marketing Translation: Interview engineers and technical experts, distill insights, and create content that bridges the gap between technical depth and marketing impact
• Cross-Functional Collaboration: Work closely with product marketing, and sales teams to ensure content accuracy, consistency, and alignment with campaign objectives
• Continuous Optimization: Conduct regular content audits, optimize existing assets for SEO and engagement, and stay current with industry trends and best practices
• SEO & Optimization: Optimize content for search engines, AI and user engagement, leveraging keyword research and analytics.
• Stay Current: Monitor industry trends, emerging technologies, and best practices in technical marketing.

• 5+ years of experience in copywriting, content strategy and development, or digital marketing within the engineering or technology sectors
• Exceptional ability to write clear, concise, and persuasive content tailored to distinct audiences and market segments.
• Experience simplifying complex technical concepts for sophisticated readers.
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and technical teams.
• Organized and detail-oriented, with the ability to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Analytical mindset, adept at using data and intuition to inform strategy and optimize content performance.
• High level of accountability and follow-through, with the ability to deliver high-quality work under shifting priorities.
• A portfolio showcasing technical content (e.g., whitepapers, case studies, technical blogs) that drove business results.

• Experience in marketing to the engineering sector
• Background in journalism or editorial work