Product Management Director; Products

Actionstep

Actionstep is a pioneer in the development and sale of software‑as‑a‑service (SaaS) products, specializing in Legal Practice Management and Legal Accounting software. We are a fast‑growing, dynamic business with a global customer base of more than 50,000 and a team of over 300 in the USA, Australia, UK, Canada and New Zealand.

Actionstep is expanding its product portfolio and adding richer AI functionality across the platform to deepen customer value, accelerate cross‑sell revenue, and introduce new add‑on modules that increase competitive differentiation. This role leads the planning, execution and evangelising of new product creation for our global markets.

The purpose of this senior product leadership role is to define, validate, and deliver new modules that drive cross‑sell, increase customer expansion revenue, and attract new customer segments.

As a senior leader, you will inspire the product‑management team and the broader Actionstep team with proactive and compelling communication about our product vision and specific product plans—helping us meet our revenue goals with an empowered global team that believes in the value and impact of our product roadmap. You will ensure Actionstep continues to innovate while bringing commercially successful, scalable, and market‑ready products to market.

You are a commercially minded product‑team leader who connects dots between product value, user experience, and GTM goals. Your strong cross‑functional and stakeholder‑engagement skills help you identify market opportunities and influence key decision makers. You enjoy communicating the value of products to internal teams and target customers. You are an adept presenter, conveying passion and empathy for customer needs while remaining a convincing product advocate.

You are excited about AI and the possibilities for disruption by new technology. You drive projects to completion, take ownership of results, and inspire others to step up to deliver high‑quality products to market on time.

• Product Strategy & Portfolio Expansion
  • Own the end‑to‑end roadmap for Actionstep’s new product and add‑on module portfolio, focusing on innovation and revenue growth.
  • Identify high‑value product opportunities through customer insights, competitive analysis, and strategic alignment.
  • Balance commercial opportunity, customer value, technical feasibility, and time‑to‑market.
  • Align an AI‑first mindset with an ambitious product roadmap, leveraging our AI Center of Excellence and guidance from senior leadership.
• Market Discovery & Commercial Validation
  • Lead rigorous discovery processes to validate market demand, buyer personas, and willingness to pay across our markets.
  • Partner with Sales, Marketing, and Customer Success to understand expansion drivers and friction points.
  • Test product concepts through prototypes, pilots, beta programs, and structured feedback loops.
• Cross‑Functional Launch Excellence
  • Drive excitement across the business for planned new modules, overall new product roadmap and future vision through regular, energy‑building internal updates, customer presentations, and partner engagement.
  • Work closely with product ops and product marketing on product launch KPIs, planning and execution.
  • Partner closely with GTM on pricing, packaging, sales enablement, and positioning.
  • Ensure new modules are introduced with high‑quality release processes and measurable adoption targets.
• Revenue & Growth Optimization
  • Define commercial goals for each new module (ARR targets, attach rates, LTV uplift).
  • Monitor performance and optimise adoption, retention, and expansion using data‑driven insights.
  • Iterate on pricing, packaging, and feature improvements based on GTM feedback to maximise profitability.
• Product Execution & Team Leadership
  • Lead and grow a dedicated PM team of 6 focused on new product development—ensuring Product Managers meet KPIs and deliver on accountabilities.
  • Work closely with Engineering, Design, and Architecture to deliver scalable, secure, and performant products.
  • Maintain disciplined prioritisation across discovery, delivery, and launch activities.
  • Take ownership of…