Decision Science Analyst

Decision Science Analyst The Decision Science Analyst will architect the analytical foundation of Red Robin's Growth, Intelligence & Decisioning capability. Equal parts data miner, performance analyst, model builder, and strategic thought partner, this role will build the analytical frameworks, measurement methodologies, and decision support infrastructure leadership relies on to understand performance and optimize business outcomes.

This role will provide ongoing support and performance visibility across Marketing, Loyalty, CRM, Paid Media, Culinary, Pricing, Customer Experience, and First Choice initiatives and will be responsible for connecting customer, transaction, menu, pricing, media, digital, and operational data to drive enterprise decision making.

The Decision Science Analyst will help build analytical capabilities for Red Robin, leveraging data from customer platforms, engagement platforms, digital commerce platforms, enterprise data environments, customer experience platforms, and intelligence platforms to create actionable insights and recommendations.

This position will both build something new while supporting critical initiatives such as First Choice segmentation, pricing strategy, menu innovation, customer growth, loyalty optimization, media effectiveness, and hyper local marketing approaches. Success requires a builder mindset and comfort operating in an environment where analytical frameworks, measurement standards, and decision support capabilities are actively being developed.

The role will partner closely with internal stakeholders including Marketing, Culinary, Pricing, Finance, Customer Experience, Operations, and Executive Leadership, while also collaborating with external partners including Analytica, Surface, media agencies, and strategic analytical partners supporting growth initiatives and customer decisioning.

Essential Functions of the Job Decision Science, Measurement & Performance Analytics Conduct hands on analysis of campaign, loyalty, CRM, menu, pricing, customer, media, and business performance.

Quantify ROI, ROAS, incrementality, visit lift, retention impact, customer value, profitability, and channel effectiveness.

Develop analytical methodologies used to evaluate performance across marketing, pricing, loyalty, customer experience, culinary, and growth initiatives.

Partner with Finance and business leaders to identify drivers of traffic, sales, frequency, profitability, and customer growth.

Lead test and control design, incrementality measurement, forecasting, and performance analysis.

Evaluate promotional effectiveness and business impact across value, menu, loyalty, and customer acquisition initiatives.

Support enterprise planning through analytical assessments of opportunities, risks, and growth drivers.

Develop decision frameworks that improve the speed and quality of business decision making.

Support media performance analysis, attribution, and investment optimization across paid and owned channels.

Build measurement frameworks supporting First Choice, customer segmentation, pricing strategy, and guest acquisition initiatives.

Data Mining, Segmentation & Intelligence Development Mine and connect data across customer, loyalty, transaction, menu, pricing, operational, digital, and media ecosystems.

Extract and analyze data from enterprise data warehouses, lake houses, customer data environments, and transactional platforms.

Develop customer segmentation, behavioral clustering, predictive modeling, and opportunity identification frameworks.

Support First Choice segmentation and hyper local marketing strategies through customer, geographic, behavioral, and trade area analysis.

Leverage location intelligence and spatial analytics tools to identify market opportunities and competitive advantages.

Build scalable datasets, analytical frameworks, and reusable decision support tools.

Analyze customer lifetime value, retention, engagement, frequency, migration, and loyalty performance.

Develop analytical solutions supporting menu optimization, pricing strategy, customer acquisition, customer retention, and media effectiveness.

Support development of future analytical capabilities enabled through Bikky and other customer intelligence platforms.

Translate disparate data sources into integrated views of customer and business performance.

Commercial Decision Support Serve as an analytical partner to Marketing, Loyalty, CRM, Paid Media, Culinary, Pricing, Customer Experience, and Growth teams.

Identify opportunities to improve customer acquisition, engagement, retention, frequency, and profitability.

Support menu innovation and pricing decisions through customer and transaction analysis.

Develop analytical recommendations that influence strategic and operational business decisions.

Translate complex analytical findings into clear business recommendations.

Partner with stakeholders to prioritize opportunities and quantify business impact.

Support annual planning, quarterly business reviews, and ongoing…