Senior Digital Marketing Director

Summary

Asthe Sr. Digital Marketing Directorat Geonetric,you’llleadthe strategy, execution, and optimization of digital marketing initiatives, leadinga team of digital marketing experts todevelop innovative digital experiences for complex healthcare systems.

Setting digitalmarketingstandards and staying on top of industry trends,you’llshape the vision, strategy, and direction of ourdigitalmarketingproducts,services, andteam, ensuring every client interaction is purposeful, intuitive, and measurable.

While Geonetricemployees might get to work onjust about anything, this position primarily:

• Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients.
• Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.
• Stays current with digital marketing trendsandidentifiesopportunitiesfor innovation and improvement.
• Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms.
• Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights.
• Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels.
• Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media.
• Servesas digital marketingleadon cross-team projects that are highly complexand/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.
• Translatesconsumer requirements and market data into recommendations for improved products, packages, and deliverables.
• Analyzesdata toinform business decisions andtellsthe story behind the numbersusing
  
  Google
  
  Analytics, Google Tag Manager,Site Improve, and other data tracking technology.
• Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities.
• Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines.
• Serves as the expert in the work of the team, driving vision and innovation, growing
  
  Geonetric’scapabilities, and ensuring discipline excellence and consistency.
• Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions.
• Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders.
• Independently manages team members by setting and communicating clear expectations, providing feedback, maintainingtransparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts.
• Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’sgoals and successfullyexecutingthat vision, ensuring efficiency, productivity, effectiveness, and profitability.
• Consistently lives our core values:
  Own It, Bring It, Push It, Say It, Unite.

• Bachelor’s degree in marketing, communications, business, or related field required.
• Typically has a minimum of 8 years’ experience.
• Digital agency experience required.

• Ability to communicate effectively with C-Suite level executives and client stakeholders required.
• Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required.
• Mastery delivering client presentations and comfortability with public speaking required.
• Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search…