Senior Marketing Lead - Digital Website

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Candidates must be willing to participate in at least one in-person interview.

This position serves as the strategic architect for onsite engagement and conversion across  and  You will be responsible for defining and executing a holistic digital roadmap that aligns web experiences with high-level business objectives. Acting as a bridge between brand vision and technical execution, you will lead cross-functional initiatives involving Product, Marketing Strategy, Media, and Analytics to drive sustainable customer acquisition and revenue growth.

Key Responsibilities:

• Develop and lead a comprehensive multi-quarter website strategy that prioritizes high-impact initiatives to drive conversion and improve the customer experience
• Partner closely with Personalization Lead on the end-to-end "Media-to-Site" journey, ensuring seamless alignment between external advertising messaging and onsite landing experiences to reduce friction and bounce rates
• Lead the development of a site merchandising calendar informed by campaigns, product launches and optimization initiatives
• Partner with Testing Lead to not just "run tests," but to extract actionable business insights and help scale impactful test wins
• Transform data into strategic narratives; proactively identify opportunities by using web analytics, heat maps and customer feedback
• Act as a strategic consultant to the Brand, Go-To-Market and Internal Creative Agency, ensuring that creative excellence is balanced with UX best practices and performance requirements
• Maintain a pulse on the streaming and telecommunications landscape to ensure DISH and Sling remain at the forefront of digital commerce innovation

Education and Experience:

• Bachelor's degree in Marketing, Business, Digital Media, or a related field; an MBA or advanced certifications in Digital Strategy/Analytics is a plus
• 5-8 years of experience in digital marketing, site merchandising, or e-commerce, with a proven track record of managing high-traffic web properties and delivering measurable conversion growth

Skills and

Qualifications:

• Demonstrated experience in not only implementing campaigns but also owning the end-to-end strategy, from initial hypothesis to post-launch optimization
• Understanding of Product workflows, UX/UI design principles and content strategy best practices to effectively bridge the gap between marketing and IT
• Experience with Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics) or similar enterprise-grade CMS and personalization engines
• Analytical skills with the ability to translate complex data from tools like Adobe Analytics, Google Analytics, or Quantum Metric into insights and actionable strategies
• Strong interpersonal skills with a "consultative" approach; ability to influence cross-functional partners (Product, Media, Creative) and build consensus around strategic priorities
• Strong organizational skills with experience managing digital roadmaps and the ability to pivot priorities in a fast-paced environment

Visa sponsorship not available for this role

Compensation: $83,950.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual…