Sr. Analyst, Digital Analytics

We are seeking a Senior Analyst, Digital Analytics to support reporting, dashboard development, and insights generation across  and our broader digital ecosystem. This role sits at the intersection of analytics, digital experience, and marketing performance, helping translate data into clear, actionable insights for eCommerce, merchandising, marketing, and product stakeholders.

This individual will be hands‑on in building dashboards, analyzing user behavior, evaluating content and merchandising performance, and supporting optimization initiatives across the site. The ideal candidate has a strong foundation in digital analytics and is eager to grow into a broader insights and storytelling role.

• Support the development of insights on website performance, user behavior, and media‑driven traffic quality
• Build, maintain, and enhance Tableau dashboards covering website behavior, sales, merchandising, promotions, and media performance
• Conduct funnel analysis, conversion analysis, and user behavior deep dives to identify opportunities for improvement
• Generate recurring performance reports and highlight key trends, changes, and insights for business stakeholders
• Support A/B test measurement by helping quantify the impact of site enhancements, merchandising updates, and user experience changes
• Provide clear and concise insights to cross‑functional partners across marketing, eCommerce, and product teams
• Assist in ad‑hoc deep dives around traffic mix, campaign performance, content performance, and user journeys
• Conduct competitive benchmarking to contextualize  performance against industry trends
• Translate analytical findings into simple, audience‑appropriate presentations and summaries
• Ensure data accuracy, quality, and consistency across dashboards, reports, and analyses
• Support broader team initiatives to expand self‑service analytics and improve data literacy across the organization

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, Analytics, or a related field
• 2–4 years of experience in a digital analytics, marketing analytics, or ecommerce analytics role.
• Experience with web analytics tools (Google Analytics, Adobe Analytics, or similar).
• Working knowledge of media platforms (DV360, SA360, Meta, Google Ads) is a plus.
• Proficiency in SQL to extract and analyze large datasets.
• Strong Tableau (or similar BI tool) experience, including dashboard building and visualization best practices.
• Experience with cloud data warehouses such as Big Query, Snowflake, or Redshift is preferred.
• Strong Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation.
• Ability to communicate data clearly to non‑technical stakeholders.
• Strong attention to detail, intellectual curiosity, and willingness to dive deep into data.
• Ability to manage multiple requests and work cross‑functionally in a fast‑paced environment.