Social Media Specialist

Location: Noida (On-site)

Employment Type: Full-time

Experience: 3+ years

Queue Buster is a Series A-funded retail technology solution that empowers businesses to automate their business operation such as billing, inventory management, CRM, reporting, and more. We help businesses run smarter, faster, and more efficiently.

We're looking for a hands-on Social Media Specialist (Sr. Executive, Assistant Manager) to own our social media presence end-to-end. You'll manage our channels across Meta, Linked In, Twitter, and You Tube, drive our blog and website content, and lead influencer marketing initiatives - all while working closely with designers and video editors to bring ideas to life. This role is perfect for someone who understands both the art and science of social media, knows what makes content work on different platforms, and stays on top of how AI is reshaping content creation and marketing.

• Own end-to-end management of Queue Buster's social media presence across Meta (Facebook & Instagram), Linked In, Twitter (X), and You Tube
• Understand platform-specific nuances — what drives engagement on Instagram vs. what resonates on Linked In — and tailor content strategy accordingly
• Plan, create, and execute a consistent content calendar across all platforms

• Manage the company blog and website content, including writing, editing, and publishing
• Create clear, engaging written content that reflects Queue Buster's brand voice

• Understand video content deeply — plan and execute impactful Reels, Shorts, UGC content, and long-format videos
• Translate ideas into scripts, storyboards, or briefs that designers and editors can execute against

• Manage influencer marketing videos end to end — from identifying the right influencers, to negotiation, to execution and delivery
• Build and maintain relationships with influencers and content creators relevant to Queue Buster's target audience

• Work closely with a team of designers and video editors to shape ideas into high-quality static and video content
• Provide clear creative direction and feedback to ensure content aligns with strategy and brand guidelines
• Coordinate with product team and other senior stakeholders for creating product-led content such as tutorials, testimonials etc.

• Maintain a strong understanding of the broader digital marketing landscape
• While the role is primarily social media-focused, familiarity with Meta Ads, Google Ads, and SEO is a strong plus

• Proven experience managing social media end to end across Meta, Linked In, Twitter, and You Tube
• Strong understanding of platform-specific content strategy (what works on Instagram vs. Linked In, etc.)
• Experience with content writing for blogs and websites
• Solid grasp of video content creation — Reels, Shorts, UGC, and long-format video
• Experience managing influencer marketing campaigns end to end
• Excellent written and verbal communication skills
• Working knowledge of AI tools for content creation, ideation, or workflow efficiency
• Comfort collaborating closely with design and video editing teams
• B2B marketing experience is preferred but not mandatory

• Be part of a fast-growing retail tech company transforming how businesses operate
• Own a high-visibility function with real creative and strategic freedom
• Work in a collaborative, fast-paced marketing team