Digital Marketing Specialist

Responsibilities

• Execute multi‑channel marketing campaigns focused on top‑of‑funnel engagement, audience growth, and lead generation
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
• Monitor inbound lead flow and support lead routing and lead management processes
• Collaborate with marketing and sales stakeholders to support campaign‑driven pipeline objectives
• Build, execute, and optimize Hub Spot email campaigns, workflows, and nurture programs
• Manage welcome campaigns, nurture sequences, and pre‑ and post‑event campaign communications
• Support Hub Spot AI agents and campaign automation initiatives
• Manage daily, weekly, and monthly social media execution across Linked In and additional digital platforms
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
• Maintain social media content calendars and scheduling workflows
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
• Assist in managing digital advertising budgets and campaign pacing
• Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic
• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives

• Required:
  
  High School Diploma or GED
• Preferred:
  Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management
• Hands‑on experience with Hub Spot marketing automation and campaign execution
• Experience managing social media platforms and paid social campaigns, particularly Linked In
• Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
• Familiarity with lead generation, CRM workflows, and campaign reporting
• Strong understanding of digital marketing analytics and performance optimization
• Strong written and verbal communication skills
• Experience leveraging data and performance metrics to inform decisions
• Demonstrated ability to utilize AI‑enabled tools to improve marketing workflows, content development, and campaign execution
• Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast‑paced environment

• High School Diploma
• GED
• Bachelor’s degree in Marketing
• Bachelor’s degree in Communications
• Bachelor’s degree in Business