Growth Marketing Manager

Job Information

Location:

Lincoln Campus - Lincoln, NE 68508

Position Type:
Full Time

Want to devote your talents to creating a better future for all of us? Want to own the strategy, pipeline, and performance that drive corporate partnership growth? The Arbor Day Foundation is a place where you can do work that matters with people who care. As we say at the Foundation: life is short, love where you work.

As one of the world's largest conservation organizations, the Arbor Day Foundation inspires people to plant, nurture, and celebrate trees. We help others understand and use trees as a nature-based solution to some of the biggest global challenges we face today, like air quality, water quality, climate change, deforestation, poverty, and hunger.

We are looking for a Growth Marketing Manager to build and scale the lead generation engine that fuels our Corporate Partnerships team. The Growth Marketing Manager leads the strategy, execution, and optimization of growth marketing initiatives that drive new corporate partnerships for the Arbor Day Foundation. This role owns the full lead generation ecosystem from identifying prospective partners and creating demand to nurturing opportunities and delivering qualified leads to the Partnerships team.

As a key individual contributor, you'll build scalable growth strategies, optimize marketing funnels, leverage data to drive decision-making, and continuously improve performance across channels to expand the Foundation's impact through corporate engagement.

• Passion for the Foundation’s mission, nature, environmental stewardship, and people.
• 5+ years of experience in B2B marketing, demand generation, lead generation, growth marketing, or a related field.
• Proven success building and scaling lead generation programs that drive qualified pipeline and revenue.
• Experience developing multi-channel marketing campaigns that generate measurable results.
• Strong understanding of CRM platforms, marketing automation tools, lead scoring, segmentation, and funnel optimization.
• Experience partnering closely with sales or business development teams.
• Exceptional analytical skills and a track record of using data, testing, and insights to improve performance.
• Ability to operate independently, prioritize effectively, and make strategic decisions with minimal oversight.
• Experience with in sustainability, environmental, nonprofit, or purpose-driven organizations is a plus.

• Own Growth Strategy:
  Lead the development and execution of growth marketing strategies that generate qualified opportunities for the Corporate Partnerships team across four business lines.
• Build Pipeline:
  Create and optimize scalable demand generation programs that consistently drive awareness, engagement, and new partnership opportunities.
• Drive Multi-Channel Campaigns:
  Plan and execute integrated campaigns across email, outbound outreach, content marketing, social media, events, and emerging channels to grow the partnership pipeline.
• Optimize the Marketing Funnel:
  Continuously improve lead qualification, nurturing, conversion rates, and partner acquisition through testing, data analysis, and funnel optimization.
• Turn Data into Action:
  Monitor marketing performance, campaign effectiveness, and pipeline health, translating insights into recommendations that improve growth and ROI.
• Generate Inbound Demand:
  Identify new opportunities to attract prospective partners through compelling positioning, thought leadership, content, and brand-building initiatives.
• Partner Across Teams:
  Collaborate closely with Corporate Partnerships, Marketing Communications, and Business Intelligence teams to align marketing efforts with growth goals and ensure a seamless prospect experience.
• Strengthen Strategic Relationships:
  Engage with internal stakeholders, industry organizations, and corporate partners to uncover opportunities and support long-term growth.
• Stay Ahead of the Market:
  Monitor industry trends, competitor activity, and emerging partnership opportunities to inform strategy and identify new avenues for growth.
• Manage Marketing Investments:
  Oversee lead generation budgets, vendors, marketing technology, and…