Social Media Manager

The Social Media Manager is responsible for the day-to-day management and growth of Enterprise State Community College's social media presence, including content planning, creation, scheduling, publishing, account monitoring, engagement, and performance tracking. This position ensures that College social media communications are timely, engaging, accurate, consistent, and representative of programs, activities, and student experiences across all ESCC campuses and locations.

The Social Media Manager will also serve as an active member of the Marketing/Public Relations Department and supports the broader communications and promotional needs of the College. In addition to primary responsibility for social media, this position assists with Marketing/Public Relations projects and operations, including Print Shop needs, event coverage through photography and videography, content collection, and other departmental priorities as needed.

The position also provides coordination and supervision of the College's Digital Ambassadors and assists with oversight of College-affiliated social media accounts.

The successful candidate will be creative, organized, proactive, adaptable, and comfortable managing the daily demands of an active social media presence while contributing to the broader work of a fast-paced Marketing/Public Relations Department.

• Manage the day-to-day operation of the College's official social media accounts.
• Plan, create, schedule, publish, and manage social media content supporting College priorities, programs, events, student life, recruitment, and community engagement.
• Develop and maintain a social media content calendar aligned with College events, academic dates, campaigns, and departmental priorities.
• Identify opportunities for timely, relevant, engaging, and student-centered content.
• Create platform-appropriate graphics and digital content using Canva while following established College brand standards.
• Write clear, engaging, accurate, and audience-appropriate social media copy.
• Use Meta Business Suite and other applicable platform tools to schedule and publish content, monitor account activity, and review performance.
• Monitor comments, messages, mentions, and other activity across College social media platforms and respond to or appropriately route inquiries.
• Maintain awareness of current social media trends, platform changes, and emerging content formats and recommend appropriate opportunities for the College.
• Review social media analytics and performance data to identify trends and help guide future content decisions.

• Maintain a consistent College voice and visual presence across official social media platforms.
• Ensure social media content follows established College brand standards.
• Assist College departments and employees with appropriate use of the College brand on social media.
• Identify outdated, inactive, inconsistent, or potentially problematic College-affiliated social media activity and communicate concerns to Marketing/Public Relations leadership.

• Provide supervision and direction for the College's student Digital Ambassadors.
• Review ambassador-created content for quality, accuracy, appropriateness, and brand consistency.
• Track ambassador participation and completion of required responsibilities.
• Incorporate Digital Ambassador content into the College's overall social media calendar and strategy.

• Serve as an active member of the Marketing/Public Relations team and assist with departmental projects, initiatives, and operational needs in addition to primary social media responsibilities.
• Provide support for College Print Shop operations…