Marketing Performance Lead

The Marketing Performance Lead drives end-to-end marketing measurement and analytics, delivering actionable insights that optimize campaign performance, improve funnel conversion, and maximize demand generation effectiveness. Working closely with Marketing, Inside Sales, and Data teams, this role ensures accurate reporting, consistent performance measurement, and clear visibility into business results.

As a senior individual contributor, the Marketing Performance Lead uses data-driven recommendations to guide marketing investment decisions and support revenue growth.

Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.

We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.

Work with state‑of‑the‑art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well‑being.

A continuous focus on professional development with many opportunities for training & career growth.

We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

• Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
• Define and standardize KPIs, funnel definitions, and performance views across teams
• Deliver recurring and ad‑hoc insights to support day‑to‑day and strategic decision‑making
• Serve as the subject matter expert for marketing performance analytics

• Analyze full‑funnel performance to identify conversion gaps, bottlenecks, and leakage points
• Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
• Identify performance drivers across campaigns, channels, and segments
• Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales

• Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi‑touch attribution (MTA)
• Translate model outputs into actionable insights that inform media and channel‑level investment decisions
• Provide data‑driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance
• Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers
• Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context
• Evolve measurement approaches to improve visibility into incrementality and overall marketing impact
• Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health
• Develop scenario‑based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix
• Connect performance data to business outcomes to support informed discussions on growth and efficiency
• Provide clear, fact‑based perspectives that highlight trade‑offs across channels and performance drivers

• Identify data quality issues, inconsistencies, and reporting gaps impacting performance visibility
• Partner with Data and IT teams to improve data reliability and reporting consistency
• Ensure alignment of definitions, logic, and reporting outputs across systems and teams
• Build confidence in marketing data through validation, governance, and consistency

• Post‑secondary…