Assistant Director - URJ Camp Harlam

Overview

Description Assistant Director - URJ Camp Harlam

Location: Hybrid (Virtual and onsite at URJ Camp Harlam in Kunkletown, PA)

Organization: Union for Reform Judaism (URJ)

Employment Type: Full Time, Benefits Eligible, Exempt, MNGT

Department: Camps & Immersives

Reporting to: Associate Camp Director

Start Date: ASAP

Salary Range: $52,000 - $60,000 plus competitive benefits package

The Union for Reform Judaism’s Camp Harlam is seeking an Assistant Director of Marketing & Communications to lead creative storytelling, marketing campaigns, and strategic communications that highlight the impact of our programs. This role blends creativity, strategy, and community engagement while partnering with a fun, mission-driven team dedicated to expanding Camp Harlam’s reach and influence.

Camp Harlam offers magical summers and year-round experiences where young people from all backgrounds—including Campers of Color, LGBTQ+ campers, campers with disabilities, and others from underrepresented communities—can grow, connect, and thrive. We are committed to creating inclusive, transformative experiences where every camper and staff member feels valued, supported, and inspired.

Lead & Inspire Camp Life

• Shape an inclusive, safe, and welcoming environment where campers and staff can flourish.
• Design and execute summer and year-round programs that reflect URJ values.
• Drive initiatives that enhance camp operations and elevate participant experiences.
• Partner with the professional camp team and the URJ Camping System’s national cohort to advance program innovation and professional development.

Lead Marketing & Communications

• Develop and oversee marketing strategies and campaigns that that engage current and future stakeholders, including participants and supporters of our summer, year-round and fund development efforts.
• Share and amplify Camp Harlam’s story through integrated channels, including social media, newsletters, emails, websites, videos, and graphics.
• Design and implement social media strategy, overseeing content creation and platform engagement across Instagram, Facebook, Linked In, Tik Tok, and other channels.
• Maintain and optimize camp and retreat websites to reflect current programming, key initiatives, and organizational messaging.
• Ensure the effectiveness of communications and outreach by managing email and CRM systems (Salesforce and Marketing Cloud) and maintaining accurate, actionable data.
• Provide excellent customer service for all camper families, supporting enrollment, camper and staff onboarding, and ongoing communication, while ensuring a welcoming and inclusive experience.
• Leverage data and insights to optimize messaging, brand positioning, and outreach effectiveness.
• Collaborate with Camp and URJ leadership to align communications with organizational priorities and advance fundraising, engagement, and programmatic goals.

BUILD COMMUNITY & DEVELOP STAFF

• Foster a thriving camp community by supporting camper and staff recruitment, retention, and engagement initiatives.
• Serve as a relationship manager for regional congregations to promote summer and year round experiences.
• Mentor and supervise summer communication team to execute marketing and communication strategies and campaigns.
• Design and support staff training programs, including pre-camp orientation and staff performance.

You are a strategic and creative leader who believes in the transformative power of camp. You excel at storytelling, marketing, and building community, and you bring energy, collaboration, and adaptability to every challenge. You enjoy mentoring staff, supporting families, and advancing initiatives that make camp experiences inclusive, meaningful, and fun.

• Marketing & Communications:
  You plan and execute campaigns for multiple audiences and tell compelling stories across channels. You use data to guide decisions and align messaging with organizational priorities.
• Digital & Technical Proficiency:
  You lead social media strategy, manage CRM and email systems, and optimize websites to engage audiences.
• Program & Community Leadership:
  You design inclusive programs,…