Marketing Operations Manager

• Coordinate webcast, custom content, lead generation, and other digital marketing campaigns from kickoff through completion
• Manage campaign timelines, project plans, workflows, deadlines, status updates, and risks using  or similar platforms
• Partner with Sales, Client Success, and Marketing teams to gather requirements and coordinate approvals
• Perform quality assurance on emails, links, audience selections, and campaign components
• Coordinate deployment of promotional, webcast, and custom program emails and resolve execution issues
• Maintain campaign documentation and improve workflows and operational efficiency
• Build, validate, and optimize audience segments using marketing databases and audience tools
• Develop audience recommendations based on objectives, historical performance, and customer data
• Ensure compliance with email marketing regulations and data governance standards
• Prepare recurring client reports summarizing campaign performance and key metrics
• Analyze campaign results and trends to optimize future campaigns
• Participate in client meetings and status calls, providing operational updates and campaign insights
• Respond to routine client requests and coordinate timely resolution
• Document campaign processes and operational best practices
• Stay current on digital marketing, email marketing, and marketing operations trends and technologies
• Support additional marketing initiatives and special projects

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3–5 years of experience in digital marketing, email marketing, marketing operations, campaign management, or a related field
• Experience with marketing databases, CRM platforms, and/or marketing automation tools
• Experience building audience segments, managing customer data, and maintaining data quality and accuracy
• Experience using , Asana, Wrike, Smartsheet, Jira, or similar project management platforms
• Strong project management and organizational skills
• Ability to prioritize competing deadlines in a fast-paced environment
• Excellent written, verbal, and interpersonal communication skills
• Strong analytical skills and experience preparing client reports and interpreting campaign performance
• Exceptional attention to detail and commitment to accuracy
• Proficiency with Microsoft Office 365, particularly Excel, and Share Point
• Preferred: experience with Sailthru, Salesforce Marketing Cloud, Hub Spot, Marketo, or similar marketing automation platforms
• Preferred: familiarity with webinar and webcast platforms
• Preferred: experience supporting client-facing marketing programs
• Preferred: knowledge of HTML and email quality assurance best practices
• Preferred: experience in B2B media, publishing, or professional services
• Knowledge of the legal industry is a plus

Demonstrates expertise in digital marketing and campaign management, with a strong focus on email marketing, audience segmentation, and data governance. Proficient in project management and operational efficiency, ensuring compliance with marketing regulations and delivering insightful client reports.

• Digital Marketing
• Email Marketing
• Campaign Management
• Project Management
• Audience Segmentation

• Digital Marketing
• Email Marketing
• Campaign Management
• Audience Segmentation
• Data Quality Management
• Analytical Skills
• Quality Assurance
• HTML
• Microsoft Office 365
• Marketing Automation

• Project Management
• Organizational Skills
• Communication Skills
• Attention to Detail
• Interpersonal Skills

• B2B Media
• Publishing
• Professional Services
• Legal Industry
• Marketing Operations

• Asana
• Salesforce Marketing Cloud
• Hub Spot
• Marketo
• Sailthru
• Smartsheet
• Jira
• Share Point
• Excel