Director of Sales (Senior Living

About Lake House Senior Living

Lake House Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, Lake House fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.

As part of one of the largest senior living families in the United States, Lake House communities have earned Great Place to Work® certifications from 2022–2027. Lake House is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

As Director of Sales
, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

As the Director of Sales
, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

• Schedule: Core business hours with flexibility for evening and occasional weekend tours, events, and business needs
• Location:
  Escanaba, MI – Onsite
• Compensation: $55k-$60k base salary + uncapped commission opportunity, with total earning potential of $80k+
• Travel:Limited for a regional meeting or training

Welcome to Lake House Escanaba, offering Assisted Living in Escanaba, MI, where friendly faces, steady support, and meaningful daily moments create a warm rhythm. Spend the morning with a wellness class, join a wine and cheese social, or enjoy a quiet visit with neighbors before dinner in the dining room.

Private apartments include kitchenettes, generous closet space, and everyday comforts like window treatments and carpeting, with weekly housekeeping and laundry service to keep routines lighter. A standout perk is the connection to a rehab center next door with access to a pool and fitness room, adding a unique option for staying active and feeling your best.

• Execute all facets of the company’s Sales Playbook
  , including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

• High school diploma or equivalent required
• Minimum of two years of sales and marketing experience preferred
• Valid driver’s license in good standing and reliable access to a personal vehicle required; local travel is reimbursed in accordance with the company’s mileage reimbursement policy
• Demonstrated ability to achieve sales…