Assistant Store Manager

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Assistant Store Manager

At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts foster passion for sporting and fashion goods, meeting the needs of our customers while ensuring every area of the store is engaged. Assistant Store Managers are accountable for all aspects of store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service through expertise on Lids’ products and services.

• Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
• Manage store associates through thorough use of LIDS Training Programs, goal setting (for sales and tasks), and regular follow‑up when Store Manager is not present.
• Administer the progressive steps of discipline, including verbal and written warnings in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment and helping them understand how their work supports company objectives and the success of the store and Lids overall.
• Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards.
• Responsible for scheduling and staffing the store, including calling in associates to work during unexpected peaks when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals, and conduct regular follow‑up.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage store associates’ compliance with established company policies, procedures and guidelines, including safekeeping of inventory, funds, and property.
• Other duties as assigned.

• Lead, execute and assist in implementing Lids’ selling strategy to achieve key performance indicators (KPIs) and sales targets while delivering exceptional customer service.
• Resolve customer feedback and address issues immediately, including escalations and urgent requests, aiming to “make it right” for customers.
• Ensure every customer is offered the opportunity to participate in Lids membership programs or special in‑store offers when live in‑store.
• Adhere to current visual guidelines that include proper merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with the Company Dress Code Policy.

• Execute operations‑focused company‑level directives, promotions, and initiatives.
• Understand and adhere to the Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment – MPOS, Lids Custom, etc. – by conducting daily audits, verifying functionality, facilitating updates and maintenance, or ordering repairs as needed.
• Maintain store facilities, supplies, and services by executing service requests, assessing maintenance or repair needs, placing repair work orders, and replenishing store supplies.
• Effectively manage cash, including accurate opening and closing of the till, using counterfeit protection practices, and consistent bank drops.
• Prepare the store for inventory audits and support them as needed to confirm inventory accuracy.
• Open and close the store as required following the procedures in the Operations P&P Manual.

• Protect company assets within LIDS Retail policy guidelines.
• Assist in preparing store work schedules that provide proper coverage while staying within wage control guidelines.
• Follow all policies to accurately manage inventory, including receiving, transferring, completing price changes, and conducting product counts.
• Strategically organize the back‑room to maximize efficiency, optimizing…