Golf Instructor

Overview

At PGA TOUR Superstore, we are always looking for enthusiastic, self‑motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we are dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates—driven by our vision to inspire people through golf and tennis.

Reporting to the Sales and Service Manager, the STUDIO Golf Instructor will provide world‑class service by engaging with every customer and building lasting relationships. The instructor will be responsible for achieving KPIs (lessons taught, booking percentage, clinic participation), proactively growing their business and maintaining a full schedule. Additionally, the instructor will organize clinics, develop custom lesson plans, and track student progress.

The role includes maintaining operational standards in all assigned areas, promoting products and services, and utilizing technology to enhance lessons. A strong focus on customer engagement and operational excellence is essential for success in this role.

• Engage with every customer encountered and offer world‑class service by leveraging PGATSS Service behaviors.
• Build lasting relationships that keep customers coming back.
• Achieve key performance indicators, including lessons taught, booking percentage, and clinic participation.
• Provide golf lessons using technology such as Trackman, Sam Putt Lab, USchedule, and Microsoft Office.
• Proactively grow business by attracting new clients, fostering long‑term relationships, and keeping the schedule fully booked.
• Organize and execute clinics and events to foster community engagement and skill development.
• Develop custom lesson plans tailored to each player’s unique needs and goals.
• Monitor students’ improvement, provide constructive feedback, and adjust training methods as necessary.
• Maintain a working knowledge of front‑end operations such as returns, exchanges, gift cards, lesson redemptions, loyalty program awards, discounts, promotions, and coupons.
• Assist in keeping the STUDIO area (simulators, components drawer, and putting green) merchandise standards at a premier visual level.
• Ensure all STUDIO area equipment and supplies are always maintained and operational.
• Maintain a clean, professional presentation of the STUDIO area at all times.
• Maintain in‑depth product knowledge of various golf clubs and explain their features, benefits, and differences to customers.
• Demonstrate a culture of ethical conduct, safety, and compliance across all departments.
• Stay up to date on upcoming merchandising promotions and marketing events to maintain a strong merchandising presence.
• Champion product and service offerings, and inform, educate, and promote them to customers.
• Provide consistent feedback to the manager on operational and merchandising opportunities.

• High school diploma or equivalent; 2+ years of golf‑teaching experience preferred; experience with Trackman, Sam Putt Lab, and club building highly preferred.
• Strong listening, interpersonal, verbal and written communication skills; able to communicate cross‑functionally.
• Basic computer skills and working knowledge of Microsoft Office Suite.
• Excellent organizational skills and ability to manage multiple priorities to meet deadlines.
• Ability to stand for extended periods, climb ladders, move throughout the store, and lift a 30‑lb box overhead.
• Flexible availability, including nights, weekends, and holidays.
• Strong self‑accountability and proactive drive for results.
• Ability to quickly learn business acumen with appropriate training.

Must be able to stand for extended periods, climb up and down a ladder, move throughout the store, and lift a 30‑lb box overhead.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are.