Manager of Marketing

Join to apply for the Manager of Marketing role at Food Banks Canada | Banques alimentaires Canada

Join to apply for the Manager of Marketing role at Food Banks Canada | Banques alimentaires Canada

This range is provided by Food Banks Canada | Banques alimentaires Canada. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

CA $70,500.00/yr - CA $88,125.00/yr

About Food Banks Canada

At Food Banks Canada, our commitment stretches across the nation, tirelessly supporting and enhancing the work of over 5,500 food banks and community organizations. We invest in, advocate for, and bolster their critical efforts. Through diligent research, we delve into the root causes of food insecurity, devising actionable solutions informed by our findings as we work to create a Canada where no one goes hungry.

In 2024, Waterstone Human Capital recognized our workplace for embodying one of Canada’s Most Admired Corporate Cultures of the year. This distinction highlights best-in-class Canadian organizations with cultures that have helped them enhance performance. For us, performance means advancing our mission and achieving organizational goals collaboratively with a team that is happy, healthy and engaged.

Our efforts and impact are expanding, and we're opening doors for passionate, teamwork-driven professionals in search of a career that's both meaningful and captivating. Bilingualism (English/French) is an asset for all our roles at Food Banks Canada as we support Canadians across the country.

About the Role

Are you a data-driven marketing professional with a passion for turning insights into action? We’re seeking a forward-thinking Manager of Marketing to lead the development and execution of strategic, insight-backed campaigns that engage and inspire across the full donor journey. In this pivotal role, you’ll harness the power of market research, performance data, and audience insights to inform marketing strategies that elevate our brand, deepen donor relationships, and drive measurable impact.

Reporting to the Director of Marketing, you’ll design and maintain robust reporting frameworks, optimize audience journeys, and ensure that every marketing initiative is rooted in evidence and aligned with organizational goals. You’ll collaborate across departments, bring structure to complex projects, and help embed a culture of continuous improvement, experimentation, and learning. This is an exciting opportunity for a critical thinker with an entrepreneurial mindset to make a meaningful difference while advancing their career in a mission-driven environment.

What You Will Be Doing

• Work with the Director of Marketing on the execution of marketing strategies which include campaigns for various target audiences, managing market research, researching, and recommending channels and tactics to reach and engage audiences
• Collaborate with the VP, Marketing and Communications and Director of Marketing on strategy development as needed
• Create and maintain a journey mapping reporting framework to inform, data-driven recommendations to optimize each stage of the audience journey
• Track and report on key metrics and ROI of marketing initiatives, including weekly and monthly reports on tactics across various channels
• Support all Food Bank Canada’s internal teams with change management in terms of brand guidelines, marketing assets, and organizational messaging
• Build relationships across internal teams to ensure the marketing team has up to date qualitative data from those owning each touchpoint across the audience journey and meeting their needs
• Provide leadership to direct reports through coaching, mentorship and managing performance

What You Will Need

• Completion of an undergraduate degree or equivalent
• Minimum of 4 years’ professional experience in marketing
• Experience in building and working with marketing reporting dashboards.
• Proven success contributing to the development and executing of marketing plans and campaigns for various audiences across B2B and B2C
• Proven ability to work with integrated marketing tools and software including email automation, CRM, analytics, and…